Price Cuts In Beijing Are Not Obvious.
The price of food has dropped a lot. Recently, I went to Carrefour store in Zhongguancun, Beijing. The first thing that came to my eyes was the big "province". The Yellow price tag everywhere on the shelf marked the large-scale price reduction activities in the supermarket.
In the price reduction products, the deepest sense of the public is edible oil which has been continuously reducing the price for one month.
The author learned from the Zhongguancun store of Carrefour that the price range of Fuling gate was reduced from 104 yuan to 65 yuan per barrel, while the two generation of the golden dragons dropped from 73 yuan to 55 yuan.
In addition to price cuts, "buy big gifts" is also a popular marketing tool in supermarkets. People buy 2.5L packaged golden dragon fish oil and get a "mini suit" at the same time.
Then, I went to the market of Lai Guang Ying in Wangjing area, where the prices of eggs and vegetables also dropped sharply.
"At present, the retail price of eggs has dropped to 2.80 yuan / Jin, which was 3.50 yuan / Jin last year."
East Ping house 17 egg sales staff Zhang Yi said.
According to people concerned, the main reason for this round of cooking oil prices is the fall in international soybean oil futures and the increase in the supply of international soybean oil.
"Over the past few years, the relative surplus of production capacity has led to an increase in supply and increased competition among producers, thus causing a certain degree of price decline."
Liu Shiding, a professor of sociology at Peking University, who has been studying macro and micro economic operation for many years, said: "at the same time, the economic expectation of consumers is also a major factor affecting prices.
If people hold relatively less optimistic expectations, they will often buy cautiously, resulting in a decline in market purchasing power and a shrinking demand.
In the face of the trend of price reduction in the whole market, the chain reaction of the capital chain should be a key factor.
"Problems in certain industries often lead to chain reactions in the upstream and downstream industries, and may even be expanded."
Professor Liu Shiding stressed, "of course, the state's macroeconomic regulation and control policy has a certain impact on this price reduction phenomenon."
It is not obvious that clothing prices are going to go down to Xidan commercial street. The billboards of major business promotions are full of people's eyes, and are intended to stimulate consumers' desire to shop.
But in the shopping mall, the situation is quite different. Discount sales activities are limited to some commodities, and the prices of all kinds of new clothes are still far from being seen.
"Clothes are still very expensive. Tops generally cost seven hundred or eight hundred yuan, or even thousands of dollars."
Xiao Sun, a student at Huayu fashion shopping center, complained, "sales are always those outdated clothes!"
Generally speaking, the price of clothing is not obvious.
Although just released in October, CPI showed that clothing prices dropped by 1.3% compared with the same period last year, of which clothing prices fell by 1.6%.
However, because the absolute price is high, the public's sense of "price reduction" is not very obvious.
"Because the published price index is an average and has been weighted, different social strata will have different feelings."
Professor Liu Shiding explained, "for different social strata, the importance of commodities is different. For example, people may pay more attention to food, while others may pay more attention to clothing.
But now the National Bureau of statistics has published an average price index. Inevitably, some people feel that "price reduction" is not obvious.
Yang Jing: editor in charge
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