BELLE: Footwear Business Stops Group Terminal Retail Sales Exceed 50 Billion

Recently, BELLE

The president and head of the new business division of the new business division presented the summary of BELLE's past year and the future direction of adjustment in 2018.

According to the introduction, the total retail sales of the group exceeded 50 billion in 2017, and EBITDA exceeded 9 billion Hong Kong dollars.

Among them, footwear business has been suspended for 3 consecutive years.

In 2017, sales growth was achieved.

More importantly, its profit growth has reached double digits, and sports business is still growing rapidly.

Last year, profits and sales of sports businesses were expected to exceed 20%.

And for retail outlets, the efficiency of 2 stores can sell 100 million items a year, with an average turnover of 300 thousand per day, and behind these 300 thousand bills, the daily traffic volume is as high as 6 million.

This is the first report card handed down since its delisting in July 27, 2017.

It is easy to see that BELLE's pformation has begun to show results.

In order to cope with the changing business environment and meet the needs of customers' personalization, convenience, experience and high price, BELLE launched a series of new retail, new resources, new culture, new organization and new mechanism.

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In the view of prosperity, if any enterprise can make use of digitalization and new technology to succeed in pformation, there will be explosive and groundbreaking growth.

Those enterprises that are not able to keep up with the development of digital technology and new technologies will rapidly decline.

In terms of resources, brand initial and CAT have joined the new business department; the new integrated marketing department has been established; the network center has been rebuilt.

It is worth mentioning that in August, after the delisting, the group decided to set up a new retail centre.

At the same time, it also brings together a group of key talents.

For example, CTO Liu Jianguo, he is a former partner of Baidu; Jacqueline, responsible for new retail marketing, comes from Xiaohong book; Janner, vice president of footwear business, is from hershitz, Hector, and Nancy, President of electronic commerce, comes from vip.com's VP.

"Standing at this new starting point in 2018, we are faced with the new business environment and the needs of new customers. We should apply new technologies and new resources, and seize the opportunity and grasp this window period with the support of both of them, so that we can quickly complete the pformation of new retail sales."

"The purpose is to create a sustainable and greater value for our customers. This is the foundation for our rebirth, and all this needs new culture, new organization and new mechanism as a guarantee," he said.