Hua Bin Fast Food Group First Broke 7 Billion 800 Million Of Its Horse And Anta Cooperation
Lu Peng, President of Hua Bin fast moving products group, revealed that the group's multi brand operation and market The service system showed success. In the first quarter of 2018, the group's total sales exceeded 7 billion 800 million yuan, exceeding the quarterly target.
Under the guidance of diversified innovation strategy, Hua Bin fast food group has launched its own brand of war horse energy vitamin drink, including 400 milliliters of PET bottled (including gas and non gas) two products, 310 milliliters of red cans, "intensified war horse" (nearly 4 times more than coffee bottled coffee powder content).
Hua Bin announced that in order to lay out the strategy of "going out", the war horse (Beijing) beverage Co. Ltd. and Anta sporting goods Group Co., Ltd. signed the contract. strategy The two sides will carry out cross-border cooperation in product and promotion. According to people familiar with the matter, the two sides will launch a joint venture. Basketball shoes 。 Sports marketing has always been one of the important strategies in the operation of the brand.
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