Yiwu Electricity Supplier: Cross Border Registered Trademark Looking For Market

"Over the past year, more and more Yiwu enterprises have applied for trademark registration abroad to help expand overseas markets.

Among them, a large number of business enterprises are targeting the North American online sales platform, through various channels to the local registered trademarks.

Yesterday, reporters learned from the Yiwu intellectual property service alliance. In 2016, the number of registered trademarks of Yiwu electric providers in the United States was the largest, increasing several times over the previous year.

In recent years, many businessmen are keen to drill in legal loopholes and take shortcuts. They rush the names of celebrities and public figures to trademarks, damaging the rights of public figures and even causing lawsuits.

On the whole, all kinds of online shopping platforms in the United States are also characterized by abundant products and diversified business models.

For Yiwu's electricity providers, local Amazon, eBay and other well-known websites are good for them to open up North America.

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However, foreign businessmen who want to enter such an online sales platform will often be required to hold the US trademark. This is a threshold and the main reason for Yiwu electric providers to apply for trademark registration in the United States.

"The North American online sales platform represented by Amazon is very strict with the management of the distributors in the stations.

The reason why the merchants who have settled in the company hold the US trademark is to avoid intellectual property disputes between businesses, and to better safeguard the legitimate rights and interests of consumers.

Xu Jie, director of the Xu Jie Trademark Office in Yiwu, said that in 2016, the category of trademark registered by the Yiwu electricity supplier in the United States was mainly concentrated in commodities, clothing, shoes and hats.

The intellectual property service alliance official said that according to incomplete statistics, Russia ranked second behind the US in the single country list of overseas registered trademarks in Yiwu in 2016.

This means that Russia's online platforms and offline markets are also attracted by Yiwu's electricity providers.

In addition, Yiwu's electricity providers applying for registered trademarks in countries such as Africa, South America, Southeast Asia and the Middle East have also increased.

"In the way of registration, more electricity providers in Yiwu prefer to register in a single country instead of choosing Madrid or EU registration as before."

Yiwu trademark industry personage said that at present, there are more than 90 members of the Madrid trademark registration system, and the EU trademark registration system has about 30 member countries. Theoretically, through these two ways, after successful registration of trademarks, trademarks can be protected in the corresponding member countries.

However, in the actual settlement of trademark disputes, a single country.

A trademark can more conveniently safeguard its own rights and interests.

Another reason why local businesses no longer welcome Madrid's registration or EU registration is that with the expansion of Yiwu's foreign trade, some or more overseas markets that some businesses are going to excavate may not belong to the two major trademark registration systems.

Under such circumstances, merchants will definitely choose a single country to apply for a registered trademark.

It is also known that when choosing a single country to apply for a registered trademark, a small number of Yiwu businessmen will apply for a registered trademark through an overseas company or entrust an overseas partner. Most businesses still apply for registration of overseas trademarks through the local trademark office.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.