The Way Of Nike's Choice Is To Occupy The Most Important Position.

Is Nike the best sport equipment? I'm afraid not.

At least many runners would not agree.

But so far, the company has maintained a surprisingly strong growth.

In the third quarter earnings report just released in fiscal 2016, Nike revenue rose 8% to 8 billion dollars.

Yes, Nike is a Oregon based company. Its headquarters are not in Paris, Milan,

Or London, a metropolis of fashion industry, but that does not mean that Nike has no ambition to aim at the fashion industry.

Whether it is official website, electricity supplier, App or intelligent hardware, Nike is basically the highest index in terms of user friendliness and convenience.

On all social platforms such as Facebook, Instagram and micro-blog, the number of fans in Nike is the first among sports brands.

From one family

Manufacturers first started production outsourcing, then sales outsourcing, and even outsourced some non core R & D technologies, thus creating a model of Nike light asset operation.

No factory, less than 20% of Direct stores, but to control the supply chain and sales market all over the world, Nike's business operation has become a model of imitators.

The secret can be summed up a lot, but the most important thing is that I still know how to choose and seize the most valuable links in the industry chain, such as R & D, marketing and logistics, and abandon the low profit and high competition part, so as to further expand the market and achieve business success.

In 2010, Nike's annual revenue was $18 billion 300 million. In 2015, this figure climbed to $30 billion 600 million. In 2016, Nike became the most valuable brand in the world.

Do you think Nike has gone to the top? Oh, NO! Nike tells us that their next goal: to complete US $50 billion in 2020 will mainly depend on women's products and Jordan's brand.

Among them, e-commerce will become the strongest driver, from the current 1 billion US dollars to 7 billion US dollars.

Obviously, to achieve the goal,

Not only can't stop to rest, but also have to run faster.

Although the company has not made any obvious mistakes so far, it does not mean that it has no worries or worries about the future.

Like the Apple Corp, which always keeps the number one, the first tier companies, apart from dealing with catchers, have a clear understanding of their direction and know what to do next, in addition to keeping the leading edge. This also means that these business tycoons will face more choices, challenges and anxieties.

But who is not anxious?