Guidelines For Purchasing Skills In Brand Stores

　　 Sales scenario

Customers like a pure cotton dress and ask whether it will fade or shrink.

　　 Error handling

1. no, this fabric will never happen.

2. this is very normal. The color fastness of pure cotton fabric is poor. This situation is unavoidable.

3. when you wash it, pay attention to it a little.

4. when you wash, pay attention to a few points... (details of maintenance knowledge)

　　 * Shopping guide strategy

All clothing Practitioners are very concerned about how to deal with clothes fade, shrinkage and pilling, deformation and other issues. It can be said that our shopping guide will encounter this kind of problem everyday, and how to solve it effectively is related to the improvement of sales performance. I think we can solve the problem from four aspects:

1. recognition and praise: anyone likes to listen to good words, even "God" and likes to be praised.

2., give confidence and no commitment: provide enough solid facts and evidence, and let the customer feel the problem with self-confidence. In fact, don't worry, but don't tell him clearly whether he will fade or not to break his own way.

3., we should weaken the problem and transfer the contradiction: we should learn to foster strengths and circumvent weaknesses and avoid disadvantages. Considering that the problems raised by customers are relatively unfavorable to sales, the shopping guide should simply take this kind of problem, and quickly shift the focus to other topics, such as whether the clothes are suitable, wearing effects and fitting things.

4., seize the opportunity to make an introduction: when the other party is determined to buy this dress and pay the bill, the shopping guide will briefly introduce the maintenance items of the clothes. This makes it easier to raise the turnover rate and the customers will be more moved. But before the customer decides to buy, there is no need to tell him the maintenance knowledge of the clothes.

　　 * Language template

Shopping guide: Yes, miss X. Pure cotton clothes are comfortable to wear, but occasionally fade. However, miss X, I can tell you responsibly that I have sold this brand for five years, and there are more than 2000 pieces of clothes that I have sold. So far, as long as we wear them according to the way we say, there has not been such a situation as you mentioned. So you needn't worry too much about this problem. Well, miss X, please try it first. .

Guide shopping: (Guide to try on, when the customer decides to buy, then emphasize the clothes daily maintenance matters with simple language) miss X, like this kind of clothes maintenance is also very important, when you wash, pay attention to... When you are drying, please pay attention to... Don't wear...

Shopping guide: miss X, you are very good at asking this question. You can say that some pure cotton clothes do exist. But the key is to see who wears it and how to wear it. (asking customers to think through transfer)

Shopping guide: Oh, miss X, if so, I think you can buy pure cotton clothes because... And our clothes have been fixedly treated in production. As long as you wear them according to our method, this problem will hardly happen, so you can rest assured. Well, miss X, please try it first and see how it works. Come on, please... .

Conclusion: we should avoid weaknesses and shift conflicts, and fear that trouble will reduce customers' enthusiasm and desire to buy.