Excellent Guide Buyers Have Formed "Professional Class".

　　 Shopping Guide It has also started to become a "professional mobility class". "Digging people" has begun to clearly understand that it is written into the management plan and regulations of the shopping guide. Enough to see the trend of the shopping guide class has attracted more and more attention from enterprises. So how can we take advantage of competitive brand's shopping guide and use it for us? This is probably a problem that many enterprises are eager to solve in terminal marketing.

With the gradual deepening of the marketing concept of "winning the terminal" by many vendors, the guide buyers have become the "image spokesmen" of each brand manufacturer, and have a strong guidance and recommendation from customers to customers at the retail terminal. They can not only enhance sales volume, but also give the products a more substantial added value -- in-depth publicity of the brand, detailed demonstration and in-depth guidance for product functions, deep understanding of the marketing strategy of the enterprise, good humanistic care for the customers, ingenious solution of purchase objections and after sale disputes.

So we have a guide to this class. demand There is a growing demand for home appliances: salesmen to describe selling points to intercept customers; shampoo and instant noodles also need guidance salesmen to daily tally and distribute gifts; liquor and beer are also sold in guesthouses in the guesthouse, and customers are actively recommended to "taste our". Correspondingly, it is the laid-off women who go to the age of more than 40, and the young people who are under eighteen and nine years old are all doing the shopping guide.

But the real ability is especially excellent but often rare. And we can often see such a situation in many stores: no matter where the excellent salesperson is, the sales effect may be very common here, but they can use their skills very short. time Revitalize the business of this booth. So that the group finally formed a "scarce resource" and became so popular in the eyes of various manufacturers.

But at the same time, a new beginner is completely trained from the "rookie" to be a "shopping guide" - "prawns". Enterprises often need to spend enough time and patience for them to learn, hone and grow, and manufacturers often feel that this is not only a waste of money, but also the loyalty of everyone is very fragile.

Therefore, it is better to come to the bottom of the road than to do so in the end. First, let others grow, then they will "end up". Because to a certain extent, digging up the excellent guides of competitors means not only strengthening their terminal strength, but also a strong blow to their competitors. As a result, everyone has bred the idea of "sitting on their feet" who wants to excavate people from their competitors, and objectively produced such a flowing "professional class".