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The Prospect Of "Collective Retail" Can Be Expected.

2015/1/28 17:07:00 22

"Collective Retail"Business ModeMarket Quotation

Burke, a senior manager of AcquityGroup, a multi-channel business and digital marketing company, expressed his views on this "collective retail" mode.

He believes that this is indeed the forefront of future retail development and brings the advantages of digital online experience to the fitting room.

Burke has a cautious and optimistic attitude toward the future of the retail industry.

"Most people say they don't know what to do, but in my view, the future of this field is very broad and there are many things to do."

He said, "it's not so much an area of fear as an interesting field."

Like Stephens, rich Burke believes that retailers who do not innovate or refuse to accept changes in consumer behavior will be eliminated, and those retailers who combine online experience with family experience will grow.

"The new reality is that consumers can always maintain Internet connectivity, and the barriers between entities and numbers have been eliminated.

With the advent of new invention, mass customization has also emerged.

I just need to create a magic mirror, but it can provide a unique and personalized experience for every customer.

Some businesses have achieved seamless integration in the physical and digital fields.

data

and

customer

A closer relationship will be formed to provide them with more relevant content and suggestions.

Some businesses worry that the new technology will bring too much cost of hardware and software, and Burke said, "if not, the cost will be much higher than providing such stores.

experience

The cost ".

Retailers in the big box mode always bring bad shopping experience, such as bad inventory management, indifferent attitude to shopping guide, and messy shelves.

Therefore, Amazon and other electricity providers have sounded the horn of extinction for retail entities.

But if retailers can adopt these new technologies, the experience of going shopping in the future is still worth looking forward to.

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Although the tsunami is amazing, it is only the second major blow to the luxury giant in recent years.

After the slowdown began in 2013, the group's 2014 financial statements were "not very beautiful".

In the first half of the year, Louis, the world's largest luxury magnate, earned 14 billion euros, up 3% over the same period last year. The US maintained a growth momentum and the European market remained stable. But in China, the demand began to weaken in the second quarter of the year.

The second largest luxury group, the third quarter of 2014, sold 3 billion 51 million euros, while the Asia Pacific market contributed only 1 billion 70 million euros, a 12% decline compared with the fixed exchange rate.

The French Open Cloud group sold 8 billion 30 million euros in the first three quarters of 2014, but its core brand Gucci sold only 1 billion 676 million euros in the first half of the year.

"We plan to raise the price of watches and jewellery products in the euro area by 5%," said Cartire CEO Deng Geshi, the flagship brand of the 25 Geneva international high horological watch exhibition, which opened in January 20th. "But we will keep the price stability in the Swiss market."

Deng Geshi also revealed that he might not rule out further price rises in the future.

The higher level of the summit said that even if Cartire raised prices, it might not be able to fully compensate for the damage to the profit margins caused by the appreciation of the Swiss franc.

Another Swiss luxury giant Swatch group announced in January 22nd that it plans to raise some of its brand watches outside Switzerland. Among them, Baoji, Longines and OMEGA will raise prices by 5%-7%, and individual brands may even raise their prices by 10%.

Patek Philippe also said it was considering adjusting the pricing of the Japanese market. Brand Izumi Otsuka, Japan's chief executive, said the price increase would be between 4%-5%, and the final decision would be made at the end of the month depending on the exchange rate trend.

However, for the future Chinese market, the English website Luxury Society is still optimistic. The website predicts that China will usher in the best market performance since 2012: since the Chinese government began to vigorously develop anti-corruption campaign, the Chinese market will usher in the two digit sales growth for the first time.

The forecast also pointed out that "the slowdown in luxury consumption in Hongkong will contribute to the rising demand in mainland China".


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