Theme Shopping Experience In Wenzhou Department Store

Yintai held a Calligraphy Festival last weekend to attract eyeballs.

Next Saturday, I want to go to the first floor of Yintai to read and exhibit exhibitions, or to go to the "Tai Chao Bo point Art Exhibition"?

"Less than a month is the Spring Festival, according to past practice, this time.

It should be a continuous promotion campaign, but this year, the major shopping malls seem to have no major moves.

Miss Wang said.

"Actually,

These regular activities are all in progress, only weakening the publicity and promotion of these activities. We turn our attention to experiential activities.

A market person said.

According to the introduction, calligraphy and painting art exhibition started in January 22nd.

The exhibition on the first floor will last until this Saturday. The works are from 14 Wu Yonglong, Zhang Kaizhen, Ma Yizhao, Wang Shaoji, Yang HSI Hua, and so on.

"Last Saturday, we invited the women's Square studio to organize a costumes and costume show. These experiential activities can enhance interaction."

Yintai staff said.

Kai Tai Department store also held many exhibitions this year. The balloon exhibition just ended last month attracted many children's attention.

The site of the wave point art exhibition, which started last weekend, allows you to see a huge balloon filled device with red dots and white dots, or hang in the air, or still on the ground, which may make you feel dizzy.

Analysis of the industry, discount, "full to reduce", "full delivery", in a considerable period of time has become the main marketing mode of shopping malls, but now the price is no longer a universal weapon.

"Now consumers are getting tired of sales promotion such as discounts and shopping centers. Holding experiential theme activities can increase customers' freshness."

According to the industry, customers' participation in the shopping mall will enhance their sense of identity, so that members can be well stabilized.

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It's a monster, because the Internet users of tall buildings seem to think that the product of the lack of backstage support is just an electronic business Utopia. In the view of retailers, the area of the store is too small and the display space is limited. If it is like a convenience store, it also violates the basic principles of retailer's shop design and display.

For these controversies, Wang Wei, the president of SF EXPRESS, who visits the provincial and ministerial officials in the Midwest of China recently, is not deaf.

A month ago, he responded with the help of the official media. The core is the two meaning: first, B2C is the future direction. With the help of hey customers, SF can explore how to serve C clients.

Second, "is it the choice to wait for the business model to mature, then to build a store, or to build a shop before groping for a business model?"

Obviously, Wang Wei is the iron heart to feel the rock of hey guest, passing the electricity supplier this big river.

A month after Wang Wei's response, the HSF Hakka online platform was launched, and a big chess game was already in Wang Wei's mind.

What exactly is that big chess? It should be Ma Yun, who is most concerned about this problem.

A general manager of a logistics company who received investment from Ali said to this reporter: "many people say hey customers burn money, that's because they only see hey customers."

What he means is that if you regard the HSF as an isolated system, it must be losing money. This format must not be established.

However, the problem is that those who only study electricity providers do not understand other business of Shun Feng, such as cold chain, aviation, finance and so on. Of course, this is not their fault, too.

But clues have already shown that those who look like a bird and are turning into big daddy's mother's walking place are not the more than 2000 isolated islands.

At present, all the business segments of SF are exposed to the highest SF.

During the double eleven period, the SF preferred performance is good, double eleven before November 6th to November 11th orders reached 670 thousand, total sales amounted to 280 million, refresh the record of China's electricity supplier fresh market.

Such a result is not only to record the cold chain of Shun Feng, but also the figure of HSF Hakka.

It is understood that more than 2500 SF HB stores in China in 2014 double eleven, and the same as SF preferred launched the "full 299 minus 100" preferential activities, and provide Shun Feng preferred order and other activities, in other words, Shun Feng optimization and SF hi passengers O2O test, after Alibaba listing the first two eleven, has been quietly completed.

Chen Xu, vice president of SF, has also made clear at the 2014 China Electronic Commerce cross-border industry summit that he will use SF's physical stores to develop food O2O.

There are three main ways: display and promotion of goods in the store, place orders on the spot of electronic equipment, and optimize the package from SF.

The executive at the corner of PPT deliberately hints in bold text: "Shun Feng now owns nearly 3000 stores.

The reporter learned from the Department of public affairs of Shun Feng that the 3000 layout of the HSF Hakka store is not only domestic but also overseas.

Think about the recent hot sea market. Imagine enough space.

The problem is coming. Now that SF and HSF have already started the interaction of O2O, why do we need to launch the HSF Hakka online platform at this time?

Some analysts believe that it is the emergence of HSF Hakka online platform, Shun Feng has completed the express + cold chain + e-commerce direct supply + cross-border logistics + Shun silver Finance + hey guest store + hey customer e-commerce online and offline O2O closed loop layout.

The analysts believe that: "Shun Feng hey passenger although there are not many passenger traffic and general operational capacity, Wang Wei is the key node in the O2O closed loop."

He believes that from the current development trend of O2O, whether it is an electronic business platform or a traditional retailer, the investment of the last mile will be bigger and bigger. Wang Wei's early investment in investment is huge, but he has used capital to exchange his own time cost.