Han Du Yi House CEO Zhao Yingguang Said: The Next 5 Years Online Clothing Will Be Offline.

Zhao Yingguang, CEO of Agel Ecommerce Ltd in Shandong, believes that the development of e-commerce brand is not enough in the changing and extensive environment, so accumulation and precipitation are not enough, so it is difficult to have reputation and influence.

"But the next 5 years are different.

With the initial stability of the e-commerce platform in 2014, consumers and e-commerce enterprises will quickly become the first demand for brand and quality.

At the same time, Zhao Yingguang also predicted that in the next three to five years,

The market share will grow to 60%, thus reversing the pattern of the big bottom line.

To this end, Han Du Yi house will focus on the spoon of the Internet brand that sells products, adhere to the group's single product operation and management mode, and constantly create the flexible supply chain, from "marketing planning to product planning to production planning", so as to ensure the absolute competitiveness of more styles, updates, faster and cost-effective.

As for the product quality and brand building of Han Du Yi house, the first thing that Han Du house made is to turn from sales to quality.

Zhao Yingguang admits that Han Du Yi house has developed rapidly in recent years, and has achieved a fast fashion Internet Co. But it is just a representation, prompting the word "quick", which is known as "slow philosophy" by Han Du Yi she.

"The creation of our group system, the construction of our supply chain, the building of our service system, and our Korean capital"

The exploration of aesthetics is all about slow down behind the scenes.

In the future, we are even more so. I believe in China's Millennium wisdom: slow work and meticulous work! But we will never work hard. Our keen response and quick action will continue to make us a good supplier of Internet thinking.

Billion power network noted that Zhao Yingguang specifically proposed that in 2015, Han Du Yi house will adhere to the strategy of opening and winning the two wings to fly together: on the one hand, it will carry out multi-level and all-round cooperation with excellent brands at home and abroad, so as to realize the comprehensive coverage of all related subdivision areas such as clothing, home and so on.

On the other hand, on the docking of star resources, Han Du Yi House continues to advocate Internet thinking, pform users into fans, and gradually establish the core of operation of new era brands.

(Han Du she received the investment from StarVC, Quan Ren, Li Bingbing and Huang Xiaoming invested in 2014).

According to the understanding of the billion power network, in 2014, the Korean clothing house seized the three crown of women's clothing: the annual championship of Tmall women's wear, the double 11 championship and the double 12 championship.

Han Du Yi she double 11 paction volume exceeded second UNIQLO 92 million.

And became the first wireless terminal to sell 100 million women's clothing for a single day.

Zhao Yingguang said to the billion power network that the biggest achievement in 2014 was to complete the project.

Group layout, Han Du group's brand number reached 20, from the crowd covered women's wear, men's wear, children's clothing and middle-aged and old clothing, from style to cover Korean style, Europe and America, East Department, Korean clothing house "fashion brand incubator platform" embryonic form has emerged.

"Next year, my three most important things are to create an internal ecological environment that promotes the better growth of the brand. The second is to further promote the construction of the information system of the company, and the third is to upgrade the supply chain, and continue to improve the quality of the products."

Zhao Yingguang told the billion power network during the new year.