New Marketing New 3D Body Style Clothing O2O Shopping Mode Is About To Build

In November 16th, the sixteenth session of the high tech fair was opened in Shenzhen Convention and Exhibition Center.

The theme of this year's high tech fair is "adhering to innovation driven and accelerating green development". It will last until 21 days.

New rhythm

Chen Yongjie, managing director, received an exclusive interview with Xinhua at the exhibition site.

At this exhibition, 3D printing, smart home,

And other new technologies are particularly noticeable.

The new fashion of somatosensory technology is the focal point of the "clothing 020 shopping experience Museum", which is created by fashion brand.

In an exclusive interview with Xinhua, Chen Yongjie said that the experiencer only needs to stand in front of the N-show 3D body feeling fitting mirror. Through simple body movements, he can try on different styles of clothes. After the test is satisfied, he can pay for the purchase directly under the N-show 3D somatosensory device. The whole operation process is very convenient.

Chen Yongjie said, "clothing 020 shopping experience hall" is a new marketing method that combines fashion and technology together.

Only a small amount of sample clothing is displayed in the museum. Consumers try on clothes and dress matching through N-show 3D body fitting mirror. After fitting and fitting, the fabric texture is perceived through the model clothes.

After satisfaction, buy directly under the 3D body feeling fitting mirror, consumers can choose to pick up goods in the store or distribute by the electricity supplier.

Chen Yongjie said, "

020 shopping experience Museum, which combines image matching, interactive sharing and online payment, provides consumers with an excellent immersive shopping experience. This shopping mode that highlights user experience is the weakness of online shopping. It can be seen as a powerful weapon for apparel retailers to compete with electric providers and retain their consumption.

At the same time, this innovative clothing O2O marketing mode can be rebuilt in existing clothing stores, and can also be built in living communities, airports, office buildings and other places. It can effectively help apparel enterprises to reduce rental costs, labor costs and product inventories, and help apparel jewelry brand establish a nationwide sales network at a faster pace.

According to Chen Yongjie, the N-show3D fitting mirror has begun to be used in many flagship stores of listed clothing brands in China.

A well-known e-commerce platform is also planning to build a O2O shopping experience store in commercial offices, high-end living communities, beauty salons, airports, high-speed rail stations and other public places, so that consumers can enjoy interactive shopping fun and enjoy convenient shopping services.