Chinese Brand Test Water Heating Clothing Market Technology To Enhance Profit Margins

In recent years, besides the beauty, comfort and fashion, consumers' demand for functional clothing is increasing day by day, and garment enterprises are constantly increasing their efforts in research and development of functional clothing.

As the weather gets colder, the heated clothing gets the attention of the market.

Last year

Two students from University of Toronto have developed FuelWear heating clothing. After setting the ideal body temperature, the FuelWear heating clothing will be heated automatically to achieve the ideal state, and then automatically shut off to avoid overheating.

The built-in sensor of the FuelWear heater will track the temperature of the wearer and adjust the temperature automatically.

At present, domestic brands have independently researched and developed thermal clothing. However, due to the fact that the technology of heating clothes is being applied for patent, there is not much promotion at present.

The appearance of this heating jacket is not obviously different from that of ordinary cotton clothing. The heating material is made of composite carbon fiber material.

High temperature, medium temperature and low temperature.

Once a battery is charged, it can be used for 6-9 hours according to the amount of heat output. The battery can be removed and cleaned.

In the past, there were some heating clothing used for heating tablets, which was very inconvenient to wash.

The brand said that the consumer trial was being carried out at the early stage to avoid unnecessary losses caused by blindly entering the market.

Nowadays, there are still few enterprises involved in thermal insulation clothing market. If we locate the hospitality group and the region, we should have better market results.

In terms of geography, there is great demand potential in cold areas, especially in cold and unheated areas in winter, such as Jiangxi.

From the perspective of consumer groups, the long-term outdoors and the elderly are more attractive.

For example, traffic police and others need outdoor outdoors for a long time, as well as outdoor sports enthusiasts.

In addition to brand independent research and development, technology companies have also developed the heating fabric.

This kind of cloth can also be said to be a filling material, and it is sewn in clothes, and the electric heating can reach the insulation effect of 45 degrees.

This year, the market is being launched and is being promoted in the early stage.

Dalian, Jiangsu, Shanghai and other places have dealers, the market is not bad.

Although the market for heating clothing is still blue ocean, many enterprises still say that it is not a good time at present.

Mainly due to the bad economic environment this year, the inventory pressure of garment enterprises is relatively large, and the cost of R & D is limited.