Mai Bao Wireless Business Overtaking: Sales Accounted For Nearly 60%

According to Aoki, who is responsible for the package wireless business, wheat package wireless service is divided into two parts, the mobile version HTML5 website and the mobile phone App. Among them, the mobile App has been revised at the beginning of this year. At present, the total number of installed users is around 2 million, and the average daily active users are about 3 to 50 thousand.

It is understood that since the official launch of wireless business, the investment in wheat bags has been increasing and the wireless team has grown stronger.

In addition to the four parts of operation, product, technology and design, there are also the support of the members, terminals and customer service sides of the official website's overall resources.

In the past year and a half, the overall ROI (ROI) of wireless business has been higher than that of PC, and is expected to break out again in 2015.

Aoki pointed out that the wireless terminal of wheat bags showed some characteristics. The distribution from the sales distribution is almost the "three points of the world" pattern: Sales of iOS mobile clients, Android mobile clients and M stations (HTML5 version touch screen website) account for more than 30%, while iPad accounts for about 3%.

Among them, the highest price from iOS, followed by Android and M station.

From the user composition of the wireless packet terminal, about 25% of the customers are from the PC official website.

In order to attract new members, the wheat bags plan "downloading App to send 77 yuan gift package" and "lifelong courtesy" and other member activities, and try O2O push, send two-dimensional code card and a series of means combined with mobile characteristics.

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On the promotion of conversion rate, the wheat bag aspect pointed out that the imagination space is still very big.

"In general, I would like to download the barley bag," he said.

People are already relatively high quality customers.

Then, we must ensure that product design is timeliness, display and display is reasonable, convenient for users to find and buy, etc., combined with some wireless exclusive prices and product innovation.

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Training, at present, in addition to the plan to pfer the club members to the mobile phone terminal, the wheat package will also operate in depth for the members in the community.

"In the long run, we hope that the App of wheat bags is a membership card in the user's hands. Users can use this App to understand preferential information, inquire orders, get points, participate in activities, and contact with wheat bags.

In short, as long as we continue to think about what value this App can bring to users, the problem of membership precipitation and user viscosity will be solved.

Aoki said.

In addition, the billion power network learned that in order to activate the wireless terminal users, the wheat bag also developed some fun matching products. For example, before the end of Q3, a C2C second-hand bag trading platform called "out of the box" was launched, and a smart hardware using Bluetooth technology to prevent packet loss and wake up function was introduced.