Retail Industry Continued To Shrink, Commercial Land Continued Base Price Spanaction

The third quarter China commercial real estate index released by RET Rui Yide said that in the three quarter of 2014, China's commercial land index (CLI) fell 0.8%, down 4.9% from the same period last year. RET Rui Yide, general manager of China commercial real estate research center, Chen Xi revealed that the number of commercial land filming in the three quarter has increased by 29.4%, and over 80% of the commercial land has been sold at the bottom price, and the investment in commercial real estate has been further reduced.

At the same time, the differentiation of urban commercial land is obvious. The quality land in the main cities of the first tier cities is still showing a high premium because of scarcity, while the second tier cities' land market is returning to the first tier cities because of the risk of large housing enterprises evading risks. The premium rate has dropped significantly.

In the third quarter of 2014, the commercial property vacancy rate increased by 5.1%. The vacancy rates of Beijing, Shanghai and Shenzhen have increased slightly, and the adjustment of formats has shown the trend of "going to main stores" and "going high-end". Many shopping centres in the core business circle have increased. Light luxury brand , Brand collection store To fill the vacancy area after the main store. In the second tier cities, Zhengzhou, Xi'an and other cities have undergone a large format adjustment, increasing catering, entertainment and other experience formats.

According to Chen Xi analysis, the rise of vacancy rate is not caused by a large number of supply to the market, but is related to the adjustment cycle of many retail properties. "Catering and retail formats have different expansion attitudes due to the substitutability of the electricity supplier, and the willingness to open restaurants is obvious, while more retail brands are actively trying to set up shop online." Chen Xi pointed out that the expansion speed of popular chain restaurants is still rapid. Many brands have formed long-term cooperative relationship with large housing enterprises. With the commercial layout of Huarun multicolored City, Wanda Plaza and other commercial projects across the country, chain stores such as Xiao Hui Ge, grandma's home and typhoon shelter are also close behind.

Because the impact of the electricity supplier is bigger. Retail industry Continued atrophy. In the third quarter, the index of luxury and light luxury brands still stalled; and the fast fashion brands that had started active stores also slowed down the pace of starting shops, tended to be cautious, tended to be the core business circle in the central location, and did not dare to blindly enter the emerging business circles in remote areas. On the other hand, they are actively trying to build online platforms. In the three quarter, there were several fashion brands stationed in Tmall, such as Zara and Calvin Klein, all of which opened online sales business, while A and F, H&M and Hollister were also formally launched on the mainland online store.

Compared with other retail categories, buyers' brand is more active in setting up e-commerce platform. Statistics show that 2/3 of the buyers have set up e-commerce platforms, and more than half of the remaining 1/3 are building online shopping centers. Chen Xi believes that the online sales of buyers' stores almost reach 10% of the total turnover, which is about three times that of other retail brands.