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Electricity Supplier Express Service Competition Intensifies Vicious Circle

2014/4/4 8:40:00 29

Electricity SupplierExpress ServiceCompetition

< p > < strong > express service is difficult to improve < /strong > < /p >.
< p > "I put your express in the water meter box at the door." This is the reply from the courier to Ms. Shao. Because the residential property has locked the water meter box, Ms. Shao can not get her express. "A good online shopping result turned the express into a yellow color." In the view of Ms. Shao, she would have to face all kinds of couriers when she wanted to enjoy online shopping. "The last time the courier put the express directly under the doormat." < /p >
< p > not only a href= "//www.sjfzxm.com/news/index_c.asp" > consumer < /a > bear the pain of express delivery, but also the business has been worried for a long time. A Taobao store told reporters that because of the poor delivery service, he had received several commentary. < /p >
< p > data released by the State Administration of postal services showed that last year, 196 thousand complaints were received from the express business, an increase of 42.7% over the same period last year. Among them, express delay accounted for the highest proportion of 55.8%, delivery services only followed by 22.1%. < /p >
< p > in Suning's relevant person in charge, logistics distribution is the lifeblood of the electricity supplier, and has become the bottleneck and lifeline of the development of the electricity supplier. Express service is directly linked to consumers and business enterprises. The quality of express service directly affects consumers' experience in online shopping, and is also a loss to the brand of e-commerce. < /p >
< p > < strong > increased competition showed malignancy < /strong > < /p >.
< p > on the one hand is fast a href= "//www.sjfzxm.com/news/index_c.asp" > delivery enterprise < /a > Quality of service complain constantly, on the other hand is the helpless of express company. In the view of a large express company, the express company is still in a vicious competition state, and the homogenization competition of enterprises is aggravated. In addition, the electricity supplier in order to seek more profits to suppress the express price is also hindering the express industry to improve the quality of service is an important reason. < /p >
< p > it is understood that the current express business is about 70% of the electricity supplier, and "three links, one Da" and many other courier companies aim at this market cake. Xu Yong, chief consultant of express consulting network, said that the homogenization of the products of the express delivery company was serious, and the price war became the key to compete for the market. < /p >
< p > reporter comparison found that compared with the market reflects better SF express, Tongda price has a very great advantage, the city express can reach 4 yuan. The price advantage has also enabled the access department to gain more shares in the electricity supplier market. Xu Yong said that in the express delivery industry, the price sensitivity of consumers is very high, but it is difficult for express companies to improve their services in the case of low profits. < /p >
< p > the head of a courier company said that at present, the company has seized the market, reduced the service price and reduced the wages of the employees. However, the reduction of wages has also led to the phenomenon of employee turnover. At present, the express industry mostly adopts the method of calculating the performance based on the single Commission. Under the condition of lower unit price, the courier can only send more express. It is difficult for couriers to provide good services under high intensity labor. This has led to the phenomenon of putting express mail directly at the door to save time. < /p >
< p > < strong > specification < a href= "//www.sjfzxm.com/news/index_c.asp > > industry standard < /a > /strong > /p >
< p > vicious competition makes the express industry deviate from the essence of service industry, and consumers can hardly experience good service from it. In Xu Yong's view, in addition to the electricity supplier's price reduction and vicious competition, it is also directly related to the lack of standard setting in the express industry. < /p >
< p > Xu Yong said that the domestic express delivery industry does not have a more standard industry standard. "What price range should be achieved on the basis of providing different timeliness and services?" < /p >
"P > Jingdong and other electric business enterprises have been widely recognized by the market for their self built logistics and distribution services. However, self built logistics has also brought heavy burden to enterprises. Lu Zhenwang, an e-commerce analyst, said that the advantages of B2C e-commerce platform in self built logistics lie in the distribution quality and distribution efficiency, but relatively speaking, the cost of self built logistics is much higher than that of the third party logistics express. < /p >
< p > take Jingdong as an example. At present, Jingdong has 18 thousand couriers. According to the average wage of 4000 yuan, the monthly labor cost is up to 72 million yuan. The rising logistics operation cost has enabled enterprises to start raising prices. At the beginning of this year, Amazon, Jingdong, Yi Xun and other electricity providers have increased the starting standard of the package. Amazon has been raised from the original 29 yuan free shipping to 49 yuan free shipping, and the Jingdong free shipping point has been raised to 59 yuan. < /p >
< p > Xu Yong said that only in a reasonable profit space can the express delivery enterprises improve their service quality more effectively. The courier companies also need to solve the homogenization competition and find a better profit point. < /p >
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