Textile And Clothing: From Market Dominance To Dominate Market

< p > a few days ago with a "a href=" //www.sjfzxm.com/news/ "cotton textile enterprise < /a > responsible person to chat.

He said that the most distressing thing now is that the market is too mild to see the bright spot, and we don't know what kind of products we should develop.

As far as I know, the level of production management of this enterprise should be at the forefront of the industry.

Why does such an enterprise can not find the direction of product development? I think it is likely to be used to the traditional mode of product development and failed to find out a new way of product development according to the market change.

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Less than p years ago, fiber and yarn demand continued to grow, and there were not many varieties.

< a href= "//www.sjfzxm.com/news/index_c.asp" > fiber > /a > production enterprises focus their efforts on expanding production capacity, while yarn enterprises only need to produce products that satisfy users' quality requirements, so they do not need to spend too much thought on variety development.

In recent years, the production and marketing situation has changed, but enterprises are still used to following the market.

What the spinning factory often says is that as long as you come, I can do everything and have strong imitation ability, but I have little investment in developing new products and I am not strong enough.

When the market is in the doldrums and can not see the obvious hot spots, many enterprises can only do nothing.

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< p > in view of this situation, there are entrepreneurs who want to make what they need to do in the market, what I do is what the market needs, use products to guide the market and create market demand.

Similarly, faced with an island resident without skin a target= "_blank" href= "//www.sjfzxm.com/" > shoes > /a, a salesman believes that the island does not have a leather shoe market and goes back to its home.

Another salesman thought that the residents of the island had not yet worn leather shoes, and the market potential was enormous.

Just like this widely publicized story about leather shoes, it is revealed that we should seize potential opportunities through market surface phenomena. People without me have advantages, and people have excellent products.

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< p > however, it is easier said than done. Especially for the fiber and yarn enterprises located in the upstream of the industrial chain, they are far from the terminal needs. How can we develop products that will lead the market demand? Lu Tai a target= "_blank" href= "//www.sjfzxm.com/" > textile /a > Zhang Jianxiang, director of Limited by Share Ltd R & D center, introduces the experience of Lu Tai product development, or provides a reference.

He suggested that product development should not be a concept, a concept; not a routine, a personality; not a tradition, a value.

For example, in view of the development of multi component products, Zhang Jianxiang believes that the development of multi component products is an effective way for enterprises to expand the market through differentiation. However, the production process of multi component fabrics from raw material selection to yarn and fabric development is rather complicated. We should pay attention to the following points: first, we must make good product positioning and design.

The market demand for products should be clear, for example, the European market likes natural fiber fabrics, while the Japanese and Japanese markets are more likely to accept new functional chemical fiber products.

At present, there are many kinds of fibers and different properties in the market. We should make good product positioning at the beginning of development, and make scientific analysis according to the style and characteristics of the products.

Otherwise, the selling point of the product can not be found, which will lead to the failure of product development.

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< p > secondly, do scientific mixing and experiment.

Each component fiber has different properties in length, fineness, hardness and other aspects. It is necessary to understand the characteristics of each fiber and do well in scientific blending.

It is very important to summarize and accumulate experience in the production process of multi component products. Sometimes a small measure will affect the development of the whole product. If some fibers need to maintain certain elasticity, softness and friction coefficient, it is necessary to add proper amount of auxiliaries before raw material production so that production can be carried out normally.

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< p > again, do integrated development and system development.

The production of qualified multi component yarns is only the first step in the development of multi component products. Only after fully combining dyeing, weaving and finishing processes can the products achieve the desired results.

The production of multi component yarn, such as wool, hemp, silk and other multi component products, without special post-processing technology, the wearability of products will be greatly reduced.

Some functional fibers will lose or weaken the function of fibers if their application and process design are unreasonable.

The development of multi component products must be overall planning and overall planning.

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< p > in addition, in the product development, the combination with the upstream and downstream is becoming more and more important.

Some enterprises, such as Lu Tai textile, have built up a complete industrial chain from cotton breeding, cotton planting, cotton processing, < a href= "//www.sjfzxm.com" > spinning > /a >, bleaching, dyeing, weaving, finishing to garment making, so that they can give full play to and integrate the technological advantages of the industrial chain and carry out intensive product development and innovation.

According to introducing, the development of Lu Tai < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > is often started from the fabric, in the implementation of yarn, starting with the research of fiber.

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< p > because most enterprises do not have such a complete advantage of the industrial chain, Yao Mu, academician of the Chinese Academy of engineering, and other experts suggest that the upstream and downstream enterprises can jointly build a strategic alliance for industrial technology innovation, develop the final product and develop and control the terminal market.

In this regard, some enterprises have made a successful attempt, and the Tianzhu alliance is a good example.

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< p > now, we should carefully study the fashion market trend, accurately grasp the psychology of consumers, and work closely with the upstream and downstream enterprises in the industry chain. We believe that more companies can run from the market to the market.

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