Clothing Industry's Electricity Supplier Development Returns To Brand Building

< p > July 12th, 2013 Shenzhen < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > e-commerce development forum held in Shenzhen Convention and Exhibition Center. Shen Yongfang, President of Shenzhen clothing association, Fu Zhiyong, general manager of the Electric Research Department of the Ai Rui group, Yue Dandan, vice president of VIC, Zhong Tao and other business leaders of seven wolves, attended the forum. < /p >
At the beginning of the P forum, Fu Zhiyong introduced the current development environment of e-commerce with data as the breakthrough point. At present, the penetration rate of Internet users in the Asia Pacific region has reached less than 1/3 in the past year, and now it reaches more than 50%. However, < a href= "//www.sjfzxm.com/news /" > clothing industry < /a > accounts for the largest proportion of e-commerce, and over 1/4 reaches 26.5%. < /p >
＜p＞　　付志勇提到，品牌的电商化经营体系经历5个阶段：第一个阶段，电商作为下水道，作为品牌处理库存的一个手段，这种做法最大的弊端就是降低了品牌价值，损害了品牌形象;第二个阶段，品牌通过线上线下同步销售成品，希望避开上一个问题，然而，这种做法使得线下的品牌经销商处境困难，加剧了品牌商和分销商的矛盾，甚至导致了分销商的退出;第三个阶段，做网络专供，品牌将电商作为新市场进行开发，价格体系全部重做，这个阶段算是品牌比较进步的做电商的模式，但是之后慢慢发现自身的品牌设计研发速度太慢，供应链配合性不足，电商团队与传统业务团队之间的矛盾凸显，导致人才的流失，电商业务受阻;第四个阶段是经营体系战略升级，电商团队完全由决策层掌控，避免电商团队与传统核心业务之间的矛盾，为电商提供充分的发展空间;第五 At the stage, new media marketing develops at the core of consumer demand, returning to the essence of network marketing, and developing deep level network marketing around consumers' preferences and needs. < /p >
< p > he thinks that the traditional < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing brand < /a > only through these stages will we have a deeper understanding of how to develop the electricity supplier. And the next seven wolves electric business person in charge Zhong Tao's speech also confirmed Fu Zhiyong's viewpoint. < /p >
< p > Zhong Tao said that the seven wolves began to gradually expand the electricity supplier through the above different stages. Zhong Tao believes that the most important factor in consumer online shopping is "like what you like", and brands that can be spread by consumers can be called brands. At the same time, he also pointed out that "the way to solve the problem of brand is to restore the essence of brand retail". We need to create brand power, social and communication power, build up word of mouth, and create a good shopping experience. Taking seven wolves as an example, Zhong Tao put forward a good way of marketing: let customers feel your changes, let customers participate in your business, and create interaction between customers and customers. < /p >
< p > > now a href= "//www.sjfzxm.com" > clothing industry < /a > facing the impact of e-commerce, perhaps the best way is to participate in it, while persisting in the brand and finding the way of its own electricity supplier, so that the electricity supplier is not only a sewer. At the same time, we can see that the rise of Korean brands such as Korean clothing house and Ingman is entirely based on the electricity supplier as a starting point to create their own brand. Although they can not compare with the traditional big brands in terms of brand value and details, their success in the business is worthy of being developed by the brand of e-commerce. < /p >