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New Career In Fashion Industry: Fashion Buyer

2012/12/3 17:16:00 36

Fashion IndustryFashion BuyerFashion Week

It is reported that they are famous all over the world, such as Paris, Milan, London and New York. Fashion Week Through the display of new products, we will grasp the trend of next season and negotiate with international famous designers. They understand the domestic market demand and familiarate themselves with the latest popular information and market trends. Their judgment determines the sales volume and taste of the entire clothing store. This group of mysterious teams, known as "fashion buyers", is becoming a new profession which is sought after by more and more enterprises.

  Independent buyer shop for middle and high level white-collar workers

The concept of "buyer" originated in Europe, including Paris's Department of general merchandise, Martha's department store and so on. "Buying department stores" have a very strong buyer team, and domestic brands such as I.T also have a buyer team. Tasha, founder of Dongliang, an independent designer brand store, said that over the past two years, more and more independent buyer shops began to rise in Shanghai, Beijing and other tier cities. Shopkeepers themselves are usually buyers. They are self financing and take up risks. At present, there are about five or six small names in Shanghai.

The buyer's shop in Ruijin road two, Nanchang Road, is one of Tasha mentioned. Yin Jiasheng, a shopkeeper who has been engaged in foreign trade clothing business for more than ten years, has gradually discovered that there are limitations in the types of goods in foreign trade shops. So he set up this independent brand buyer shop last year. In store clothing Shoes, accessories, etc. are all brand names of foreign designers. The products in small shops are quite individual in design. At the same time, the price of the product is not bad. The retail price of a T-shirt can reach 1000 to 2000 yuan. As for the autumn winter coat, the price is higher than 7000 yuan to 14000 yuan.

Yin Jiasheng said that at present, most of the independent buyer shops in China are located in the middle and the high-end, mainly aiming at some middle and senior white-collar workers who are unwilling to crash and have unique fashion taste.

  Buyers rush through world famous fashion week

Yin Jiasheng, a shopkeeper and buyer, has to travel to Paris four times a year: 1, mid February, June and September, respectively. The next season is the release of men's and women's autumn winter wear and the release of spring and summer clothing in Paris fashion week. "According to its introduction, some honest independent buyers have to negotiate with international brands for nearly half a year in major fashion week around the world.

All of the work seems to be buying clothes. The bright looking profession also bears the same pressure. "I am Paris Fashion Week Almost all of them go out at nine in the morning and arrive at home at nine in the evening. Every day, three to four show room (clothing exhibition room) is seen. There are three or four brands in each room, and there are more than ten brands. By observing the design and fabric of the next season, and ordering the ordering with the designers, there is no time to shop, to stay for a few days, but also because the price of the hotel doubled. Yin Jiasheng said frankly, there are mainly two kinds of domestic buyers at present. One is to buy the goods directly from the counters, to bring back the national sale or to provide designers with the same kind of samples, and the other is to direct the designer to the next season's goods through the exhibition room of the fashion week.

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