Introduction To The Development Of Garment Industry In Ningbo

< p > annual output < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > nearly 1 billion 500 million sets, already has more than 3000 garment production enterprises Ningbo has become China's largest clothing production base.

This is a reporter from the recently concluded sixteenth Ningbo international clothing festival was informed.

This old red tailor's hometown now accounts for more than 13% of the total clothing output of the country, and clothing has become a beautiful business card in the city of Ningbo.

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< p > Ningbo, with its beautiful business card, continues to ferment in the current European debt crisis, slowing export growth and slowing domestic demand, and its export figures suddenly drop to freezing point.

According to the statistics of Ningbo customs, from 1 to May this year, the total amount of clothing exports of Ningbo a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > was US $4 billion 410 million, an increase of 3.9% compared with the same period last year, but 18.2 percentage points lower than last year's growth.

According to Ding Haibin, deputy director of the Ningbo Municipal Bureau of foreign trade and economic cooperation, last year, China's textile trade exports were 200 billion dollars, and Ningbo accounted for 5% of the total textile and clothing exports in China. That is to say, 1 of the US $20 of China's exports was Ningbo's contribution.

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< p > textile and garment industry is not only a traditional dominant industry in Ningbo, but also a pillar industry of local economy and a leading industry in the whole country.

The industrial chain is complete, the product structure is reasonable, and has obvious advantages of industrial clusters.

The sixteenth Ningbo International Fashion Festival, with the theme of "creative Ningbo, neon East", relies on industry, service industry and upgrading industries to promote the pformation and development of garment industry.

In an interview, reporters found that brand innovation, mode innovation, channel innovation and technological innovation everywhere not only decorate the current international clothing festival of Ningbo, but also release the signal of Ningbo garment industry's "change through thinking" to break through the pformation and upgrading of development bottlenecks.

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< p > some people say, < a href= "//www.sjfzxm.com/news/index_p.asp" > Ningbo < /a > the strong clothing industry is strong in manufacturing, production and technology.

However, in this clothing festival, reporters found that design and marketing have become the core competitiveness of "Ningbo outfit".

The Taiping bird, which has been focusing on brand development, has come to the brink of its brand.

The industry believes that the independent exhibition of Lok Ting has undoubtedly made the biggest highlight of Taiping bird's clothing festival.

As one of the market segments of Taiping bird, Lok Cho interpreted the new thinking of brand development with the "fast fashion alliance" business model.

The Taiping bird devoted to enterprise innovation and fashion charm began from the dislocation competition period in the early 90s of last century, to the construction of the virtual model completed before 2008, and the current fast fashion brand creation action, all of which brought the benign development reasons to the enterprise.

Under the guidance of creativity, Taiping bird broke the old concept, old mode and old channel existing in the traditional clothing industry, and worked hard in R & D and sales.

Today's Pacific bird has formed a unique mode of operation: the annual design volume of nearly 9000 items; the rapid integration of the whole industry with the monthly calculation; the hourly statistics of the distribution efficiency and the creation of more than 260 upstream suppliers and more than 2400 self run and affiliate sales outlets, and the "out of the traditional" Taiping bird, promoting the magnificent evolution of the garment industry in Ningbo with creativity.

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< p > changing from extensive management mode to intensive operation, Ningbo garment enterprises are breaking through the ceiling of their own growth.

According to the reporter's understanding, many unfavorable factors such as rising raw material prices and increasing labor costs have forced more and more foreign trade clothing enterprises in Ningbo to focus on building their own brands and developing the domestic market.

A long-term foreign trade company responsible for OEM said that when the international economic situation is on the move, it will feel like walking on thin ice.

Fierce competition in the foreign trade market has forced them to start pformation and challenge the "ceiling" of their own growth.

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< p > Bai Mu group is a foreign trade enterprise established in 1997. In 2007, it began to export "two legged" inside and outside the country, and represented the brand of children's wear in France.

"At present, our children's wear brands have entered more than 250 shopping malls and supermarkets in the country, and the number of children's clothing brands in Ningbo is ranked first in the market share."

Jiang Hairun, general manager of the group's domestic and industrial sector, said that the children's clothing market is not a fairy tale kingdom.

Nowadays, some enterprises have a certain blindness in the field of children's wear. Although children's clothing is a new economic growth point, compared with the adult dress, the threshold is low, the investment is small and the risk is small.

But it is not easy to do well in a children's wear brand. This is why the children's wear industry has attracted a large number of enterprises of all kinds of backgrounds, but it is very difficult to produce the reason why the leading a href= "//www.sjfzxm.com/news/index_s.asp" > brand < /a >.

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