Daphne, Ann And Other Home Textile Brands: Win The Market Has A Unique Trick.

In recent years, home textiles as a high-speed development of the industry, all brands, all Exclusive shop The rise of an endless stream, everywhere in every street, almost stands several different brands of home textile stores, such a dense home textile shop, competition is also self-evident increasingly fierce, of course, every home textile franchisee are trying their best to develop their business, all want to win the battle in the fierce competition, seize the market, then how can we increase the industry sales, and improve sales performance in real time? We take Daphne home textile brand as an example, for you to analyze.

　 Daphne home textile 2012 spring summer home textiles new products

Daphne Home Textile Group owns Daphne home textiles, Ann's home textiles, Jacoklena Jacob Ke Lena home textiles, Aneela Annas home textiles and other brands, under the jurisdiction of Shanghai Ann Home Textile Co., Ltd.

　　 Daphne home textiles Group products cover the home textiles category, gift box, pillow core, quilt core, summer supplies, mattress blankets, cushion accessories, kitchen and toilet, singleton, children's home textile products of the ten major products. With fresh and elegant embroidery, jacquard and printed bed products, hundreds of flower types are developed independently each year, which are loved by urban white-collar workers. The series of products are designed with Danish style and modern refreshing fashion as the main body, with fine workmanship and blending the popular mix and match characteristics. It is more suitable for young people with a youthful mentality and a natural, leisure and romantic crowd in noisy cities.

　　 Daphne's home textile brand

The survival and development of the industry are facing great challenges. Of course, the home textile industry is also the case. In recent years, home textiles as an industry of rapid development, the emergence of various brands and stores has been endless. Every street is almost everywhere. There are almost several brands of home textile shops with different brands. So intensive home textile shops, competition is also becoming more and more intense. Of course, every home textile franchisee is trying their best to develop their own business. They all want to win the battle in the fierce competition and seize the market. Then how can we increase the sales of the industry and improve the sales performance in real time? Let's analyze the Daphne home textile brand as an example. With the increasing pressure of market competition, each

1) rely on strength, niche marketing. For deep cooperation between target customers and home decoration companies, we should use designer's authoritative recommendation effect and word of mouth effect to motivate and motivate customers to buy.

2) the development of group buying direct selling market, through the key selection of 30 to 50 key enterprises and institutions, the use of welfare group buying, gift group buying, customized group buying, alternative group buying and other modes to enhance the profitability of home textile shops.

3) to achieve customer resource sharing. Using the concept of large home and implementing furniture brands with the same brand level, etc. Home textiles Customer resources sharing, interlocation of customer resources, the realization of product "cap type" centralized marketing, in order to reduce the overall brand promotion costs, especially in shopping mall stores, building materials stores in the city, online group buying and other channels are particularly effective.

4) to increase revenue and reduce expenditure and control costs is an important means to improve profitability. This includes optimizing inventory structure, reducing inventory costs, strengthening information management, reducing opportunity cost, and shifting from cost centers to profit centers, such as users of newly decorated wedding products and customers who move products.

5) targeted marketing promotion, and Real Estate Company, residential property, wedding company, Civil Affairs Bureau and other joint promotion.

6) give full play to the linkage effect and word-of-mouth effect of customer groups.