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2013 China Sports Fashion Trend Interpretation

2012/2/24 17:08:00 32

The Eighth Asian Sporting Goods And Fashion Show

Since its first launch in 2005, ISPO BEIJING has developed into a professional sports goods business platform, and its influence radiates throughout the Asia Pacific region.

In the past 7 years, ISPO BEIJING has been actively promoting the rapid and healthy development of China's sporting goods industry's business environment, making the world's eyes focused on Asian sporting goods.

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In February 22nd, the eighth Asian sporting goods and fashion show opened in Beijing National Convention Center.

ISPO BEIJING is obviously continuing its professional guidance line by interpreting the sports industry with the brand-new classification of extreme sports, traditional sports and fitness.

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Information Center, China

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The launch of the 2013 China sports fashion trend brought about by the alliance and the international textile fashion trend has also become the focus of attention of the industry and enthusiasts.

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Into the B1 area, the trend of 120 square meters is very popular.

Azure ash and soot are the main colors of the theme of "spiritual origin". The design pays attention to the application of basic shape design elements, which is loose and comfortable, and emphasizes the characteristics of the material itself.

The theme of "vigor energy" is mainly natural color of grass green, tender powder and yellow earth. The new bionic design concept of outdoor sports is a typical presentation of this theme.

More personalized is the theme of "exotic travel" and "edge city". The former has strong decorative style and retro complex, full of deep color and deep purple creates a strong ambience. Thick brown red gives off tropical customs, exotic geometric shapes, and simple bold basic colors. It is a classic symbol of this theme and has become an important design direction for sports, such as surfing, outdoor, skateboarding and so on.

The latter is more street, prefer modeling collision, orange yellow, crystal powder and other personalized loud loud colors and gray blue, dark coffee and other dull and dark together, have a strong sense of rhythm.

Old design details, new materials and new printing decoration technology sense, this theme design style is undoubtedly the "80, 90" favorite.

The display products of the trend release area are selected from dozens of leading brands at home and abroad, such as Dongli, Fuhua, and more than 400 kinds of accessories products, or won by material innovation or fashion design. They are not only the hot spot of spectators purchasing, but also attract many enthusiasts to linger on.

On the day of the exhibition, a sports fashion trend forum was also set up. Experts from China Textile Information Center, Lenovo Group and Saint East (Shanghai) Knitting Machinery Co., Ltd. have comprehensively interpreted the development direction of the new season from the perspectives of fashion and cutting-edge technology.