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Children'S Clothing 100 Billion Market &Nbsp; Brand Competition For Children'S Wear

2012/2/24 16:23:00 16

Although the garment industry has been falling down in recent years, the development momentum is always unsatisfactory.

But children's clothing industry is an exception.

"Children's clothing industry is the last piece of cake in China's clothing market". This is not the first time we have put forward this argument.

At present, the domestic children's clothing market has reached 100 billion scale. For such a huge market, local clothing brands have begun their actions.

Adult wear launched children's wear brand

Follow the footsteps of "Semir", such as Metersbonwe and happy bird.

Casual wear

Brands are also launching children's clothing market.

Metersbonwe has launched two children's wear brands, ME&CITYKIDS and Moomoo, and the wedding bird has officially launched its own children's wear brand Bylot (BIGROO STER) in the near future.

Compared with the exploration of local clothing brands, the penetration of Adidas and Nike to children's wear market has a long history. As early as 10 years ago, the two international sports brands had already launched their own children's clothing products, and the exploration of one step by step made the two brands occupy more market space.

In contrast, domestic

Sports brand

The exploration of children's wear market started relatively late, which also made local brands lose their opportunities in the high-end market.

At present, most of the local sports brand children's clothes such as Anta and Lining are located in the middle and low end market. Facing the market opportunity of the international brand for nearly 10 years, domestic brands begin to expand to the market segments.

Sports brand seeks breakthroughs in children's wear industry

According to relevant data, the top three brands that occupy the Chinese children's wear market in 2011 are Adidas, Nike and local brand balbala.

The international sports brand Adidas and Nike have already got a share in the children's wear market, and Barbara in 2011.

Revenue growth

The speed has even surpassed that of its mother brand "Semir" casual wear. On the one hand, it shows the rapid development of children's wear market, and on the other hand, we can see the efforts of adult clothing brands to seek breakthroughs in children's wear market.

Domestic and foreign brands rush to eat children's clothing 100 billion cakes

From the perspective of market competition, international brands occupy half of the country and almost monopolize the high-end market, while the brand influence of domestic brands is not strong enough. "Unlike adults, buyers are their parents, so the demand for brands is very high."

Adult clothing

Profits have shrunk domestic and foreign brands to rush to eat children's clothing 100 billion cakes.

As the consumption power of society begins to shift to the next generation, the heat of Chinese children's clothing market will undoubtedly continue for a long time. At the same time, the competition between international clothing brands and local brands will also be more intense in this field.

Facing many opportunities and challenges, the Chinese clothing brand, which has a long and long way to go on the road of development, still needs to invest more in the brand building, and strive to cultivate the brand of children's clothing approved by consumers in a short time.