What Is The Value Of Christmas Shopping In Guangzhou? Hongkong Shopping Mall, PK Shopping Mall.

Although Christmas is a western festival, for the department store that has festivals and festivals,

However, judging from the enthusiasm of friends around us and the actions of consumers,

In Guangzhou, in the middle and late last month and beginning of this month, people began to increase the number of endorsements for Hong Kong and Macau passes. When reporters visited the scene, they learned that many people hoped to complete the endorsement smoothly before 20 days of the month, and to go to Hongkong "shopping" before Christmas.

What's the impact of the Hongkong Christmas promotion engine on Guangzhou's local commercial department stores? Seeing the local customers going to Hong Kong, Guangzhou shopping centres are still fighting or fighting, and what can they keep them?

Preferential treatment

Hongkong: exchange rate advantage + promotion

Guangzhou: save road fees + discounts

On the morning of 6, Mr. Hu, a member of the Guangzhou people who handled the Hongkong endorsement in Guangzhou Tianhe public security sub Bureau, told reporters: "some friends are working in Hongkong. He called me a few days ago to tell me that many shopping malls in Hongkong have entered the" discount period "now, and many sports brand products suitable for our young people have been beaten forty percent off, and the exchange rate of Hong Kong dollars to RMB is very cheap.

During the year, Christmas shopping in Hongkong is undoubtedly the most attractive time. With the help of Christmas atmosphere, large and medium-sized shopping malls in Hongkong have launched a big promotion, and free gifts and large shopping lights show to attract customers.

In the case of Miss Zhang, a consumer in Guangzhou, a discount brand can be used to offset the cost of the round-trip journey.

Therefore, shopping in Hongkong every year before Christmas is one of the most popular consumer actions at the end of the year.

For Hongkong's shopping malls, the mainland's consumption power has also been more valued.

In recent two or three years, a lot of Hongkong shopping malls have launched a series of activities for mainland customers. Various promotional activities have begun to be sent to consumers in the Pearl River Delta.

Hongkong's Christmas sales promotion activities have caught up with the home market. Whether the Guangzhou shopping mall is still fighting or not? Reporters found that in the grim situation of the department stores in the "cold current", Guangzhou's department stores were not to be outdone this year. They not only took the initiative to deal with the "competition for tourists" in the Christmas season of Hongkong, but even in peacetime, the city was full of "discount wind". The sales promotion activities at the end of the year had not stopped after the golden week of October.

"Most of the merchandise is 52% off; inlaid jewelry, gold 50 percent off; denim casual wear, sportswear 32% off; cosmetics, underwear 22% off; brand discount shop folded 30 percent off; 5 floor VIP room world famous exhibition, GUCCI, PRADA and other world famous 70 percent off to 15% off, members folded on 5% off!" similar information, whether in the mid-range consumer market, or in high-end shopping centers, are everywhere.

As for the discount of romantic Christmas, the department stores in Guangzhou started in mid November and promoted and promoted at the official website, official micro-blog and stores.

Many shopping malls in Hongkong are not worried about the rush of Christmas promotion in Guangzhou.

In their view, Hongkong's Christmas promotions attract more customers who buy international first-line brands.

"For most of the consumer goods that are commonly used, there are half price goods at home, driving home or driving back home. Who else would like to go back to the big bags and bags? And now, many discount stores in Guangzhou are still lower than the exchange price."

Specific atmosphere

Hongkong: authentic European and American customs

Guangzhou: ushering in the most orthodox Festival

In addition to the sales promotion, Hongkong shopping malls will also promote shopping mall lighting exhibitions, Christmas exhibitions and promotions.

These exhibitions, together with different locations of different shopping malls, carry out thematic design, often including Japanese animation, European art, Christmas theme and so on.

Sandy, a foreign - owned company, has been shopping in Hongkong for Christmas for four years in a row. Hongkong's Christmas lights and lighting ceremony have impressed her.

"The theme exhibitions in Hongkong shopping center are very attentive. Many themes are never seen in the mainland. The photos taken at the scene are wonderful enough and unique, so it's my habit to see lights in Hongkong at Christmas."

Sandy's view has been recognized by many consumers who go to Hongkong to sweep goods in Guangzhou.

In fact, in recent years, apart from Hongkong, some hotels and shopping malls in Macao have begun to launch lighting activities for the mainland.

The industry believes that mainland customers have a strong spending power and how to attract mainland customers to come to Hongkong to become one of the most important businesses of business department stores.

The local shopping malls in Hongkong are basically calm in response to the aggressive "looting" of Guangzhou.

In this year's "new Guangzhou" luxury shopping center in Guangzhou, Taigu Hui believes that when it comes to Christmas, many people will think of the dazzling and innovative lighting layout of the shopping malls in Hongkong. The unique lighting layout has become the reason why many citizens and tourists have taken a look at the photo.

"But Tai Koo Hui specializes in localization survey in Guangzhou.

We know that Guangzhou people always respect traditions, and most Guangzhou people have never had religious habits or habits before Christmas.

So in the coming December, Tai Koo Hui will bring the most Orthodox Christmas to Guangzhou, so that Guangzhou people can understand and experience the most Orthodox Christmas atmosphere.

Guangzhou Taigu Hui Hongkong responsible person said, "the most orthodox" Christmas, mainly from the color highlight the traditional big red, gold and so on.

Last weekend, the children's Choir of Guangzhou international school and yulalong international school were invited to sing Christmas songs in different languages.

On Christmas day, the most authentic Santa Claus will come to Guangzhou from the village of Santa Claus in Finland.

In the northern part of Guangzhou, the five parking apron shopping plaza and Wanda Plaza are also specially decorated with features of Finland town to increase the atmosphere of Finland Christmas.

The industry has observed that Christmas and new year's day and Spring Festival have become the most important stage for businesses.

How to attract crowds to make people feel the joy of different festivals and fashionable shopping experience in shopping malls has become a problem of thinking among businessmen.

Speaking environment

Hongkong: shopping + Tourism

Guangzhou: relatively simplification of shopping malls

In addition to the relative advantages of all kinds of big discounts, exchange rate differences and theme culture, shopping and tourism, shopping malls and diversified shopping options continue to be a "soft spot" for Guangzhou shopping malls to retain visitors to Hong Kong.

In order to attract more mainland customers, Hongkong shopping malls not only launched all kinds of "tempting" promotions, but also painstakingly in services.

Various major shopping malls, such as Sheung Shui Plaza, Langhao Fang, Yuan Fang, TheoneK11 and so on, have been launched since two years ago.

There are even shopping centres joint travel agencies, launched specifically for Guangzhou tourists "free group."

It includes not only the round-trip fare from Guangzhou to Hongkong, but also a free lunch at noon.

Reporters at a travel agency in Beijing road met a Guangzhou citizen, Miss Hao, who was asking about Hongkong's two day tour. She told reporters that discounts for goods were no longer a reason for going to Hongkong.

Several times a year to Hongkong, what kind of discount have been seen.

On the contrary, it's a free lighting for Christmas in Hongkong. It's a theme tour if you take a random look at it. "

In order to make the consumption experience of Christmas feel at home, "2011 Hongkong colorful Winter Festival" shows that the Christmas tree stands at the Statue Square of central China, which is as high as 18 meters.

The dream of merry go round with sparkling romantic decorations, festivals and wonderful programs will add a lot of charming festive atmosphere to the Plaza.

At the scene, visitors can not only take pictures, but also send postcards full of blessings.

The ice skating rink, the first outdoor skating rink in Hongkong, was set up by the letter and group.

You can enjoy the bright lights and enjoy the real snow skating.

Expert opinion

A little more cultural elements, with characteristics to manage and retain customers.

In the face of the Christmas promotion season, how can the local shopping malls in Hongkong be affected by the aggressive attack of the shopping malls in Guangzhou? How should we deal with it? The responsible persons of several major shopping malls in Guangzhou generally believe that the excavation of Hongkong shopping malls has a long history and is becoming more and more intense.

The marketing director of a well-known department store has revealed that the "frequent action" of Hongkong's colleagues has attracted the attention of the company's top executives. The company will consider counteracting from the suppliers. "We will consult with the suppliers so that the sales promotion of Guangzhou and Guangzhou will be consistent. It can't be 7-8 fold on the Guangzhou side, and 50 percent off on the other side of the market."

According to Wang Xianqing, director of the Institute of circulation economics of Guangdong University of Business, Hongkong's commercial prosperity is built on the consumption of people in the Pearl River Delta to a certain extent.

For Hongkong businessmen in Christmas, Spring Festival and other holidays and vigorously promote sales, for individual Guangzhou businessmen, in a short time, it is almost impossible to have any countermeasures to retain customers.

Wang Xianqing believes that a single department store sells customers with discounts and promotions and ends up killing each other.

"Discount sales promotion is a way of doing business. Only with special management can we retain customers."

Wang Xianqing said, more cultural elements, more urban civilization, more moral character, the thirteen lines, litchi Bay and other traditional commercial culture in Guangzhou and modern department stores combined, "let consumers not only shopping for shopping, but also experience service."

In the face of increasingly fierce commercial competition, to retain customers, we must rely on the businessmen of a city to unite and form an association to find a solution together.

Some people in the industry believe that it is difficult to meet the needs of consumers only by ordinary discount sales. The shopping malls should attract more attention and spend more time on cultural elements to create new business highlights.