Export Enterprises Transfer Orders To &Nbsp, And Seek Difficulties For Us Textile Enterprises.

The ultra-low price of textile and clothing in the US retail market has made China panic over the bosses and business people of American exporters. "I can't do it, I can't do it." Looking at the Old Navy's retail price of a 3 piece baby suit, it was only over 5 dollars. Liu Jianhua, director of the Changzhou blue and white family business Co., Ltd., who made the children's clothing all the year round, sighed deeply that China's processing cost has not been able to take orders such as the Old Navy's low retail price.

Many enterprises exporting to the United States reflect that the rise of domestic processing costs has made China lose its price advantage to the export of textile and apparel products to the United States. In terms of innovation, domestic enterprises are no match for Italy enterprises. China's exports of textiles and clothing to the United States are now high and low.

　　 Order transfer things already done

The United States is an important textile and garment export market in China. China's textile and apparel products account for a large share of the US market. But the sharp rise in China's processing costs over the past two years has shifted many US orders from China to Latin American countries and countries with lower processing costs around China.

The twelfth China Textile and clothing trade exhibition was held in New York recently. In addition to attending the exhibition, Liu Jianhua went to see the clothing brand store in America whenever he had time. In the Old Navy store, Liu Jianhua made a statistic. She chose to see ten series of costumes, only one series made in China, others made in Latin American countries and China's neighboring countries. She quipped that she used to travel abroad for fear of buying "MADE IN CHINA" products. Now it is not easy to buy products made in China.

Other Chinese exporters also felt the pressure of order shifting at the exhibition. Yang Huafeng, the seven manager of Yantai North home textiles Co. Ltd., told reporters that the transfer of low-grade products has become a reality because of the rapid cost increase in China. Many orders from the North home textiles company have been transferred to India, and orders are no longer easy to turn back. Due to the transfer of orders, Yang Huafeng estimated that his department's exports to the US in the second half of this year will be reduced by 50% compared with the same period last year.

　　 Road to transformation No royal road

Wang Tiankai, vice president of the China Textile Industry Association, said that the development of China's textile industry is facing enormous pressure of rising costs. It is impossible for enterprises to go through the pure processing road. They must enhance their value in the industrial chain by brand and technological innovation capability. Constantly adjusting the product mix and producing products that are suitable for the US market are the most effective ways for enterprises to cope with the pressure of rising costs.

Transformation has become the only way for enterprises to solve the dilemma, and has also been recognized by enterprises. Lu Longsheng, chairman of Shanghai Pegasus import and Export Co., Ltd. said that the rise of raw materials is global, and guests can understand it. But the cost of China's domestic industry is rising too fast, and customers do not understand it. If Chinese exporters want to continue to play a role in the US market, the next step is to adjust their product mix and products with independent intellectual property rights to win.

But enterprises also know that the road of transformation is not a smooth road. Yang Huafeng said frankly, the middle and high-end products need Chinese enterprises to accumulate considerable soft power. At present, China's textile manufacturing industry is facing great difficulties. The golden age of textile and clothing workers is 20 to 40 years old. Workers in this age group, like their predecessors, have made textile and garment industries less and less people who have been working for a long time. The workforce is unstable and the quality of processing is bound to be affected. The upgrading of China's textile and garment industry and processing and manufacturing sectors are faced with many challenges.

Method total ratio difficulty many

China's textile and garment export enterprises, which have rushed through the international market, are very clear about the current predicament. They are also very calm. They also show strong confidence in ways that are always more difficult than difficulties. Some enterprises have begun a transformation attempt and have achieved some success.

Jiangsu golden sun Textile Technology Co., Ltd., a step ahead on the road to transformation, has tasted the sweetness of this exhibition in New York. According to Yuan Hongbing, chairman of the company, the New York exhibition has a good effect. Every day, more than 10 merchants visit the golden sun booth. "Enterprises have strong design capabilities, high added value of products, and rising costs have little impact on enterprises." Yuan Hongbing told reporters optimistically that golden sun has made great breakthroughs in opening up the US market, and has already co operated with the US SPRINCMAIP company. The company is the largest buyer of the home textile industry in the United States. It has its own channels and purchases for other brands.

Yuan Hongbing is optimistic about the future of China's textile industry. He believes that after the change of development environment, some enterprises with genuine design capability and high quality products will win a better development environment. Because India and Pakistan are currently only capable of producing low-grade products, local brands need to go to China to buy high-end products.