Ge Lan Susan Dress: More Than 60% For Department Stores
Quite a few with Shenzhen
Women's clothing enterprises
In the same way, it is also a multi brand operation.
In 2006, it launched second brands -
Ground Susan
。
Since its birth, Susan has been very clear that his main channel of development is China's high-end public department stores.
Today, it has more than 150 stores all over the country, of which more than 95% of the shops are located in high-end shopping malls, which are mainly distributed in well-known department stores in Shanghai, Zhejiang, Jiangsu, and central China and Southern China.
"In some of the more famous department stores in these areas, all shops are open."
In Shanghai, many stores in the Bailian Group have sales of Klan Susan. Among them, Shanghai new world city and Yongan company also sell Klan Susan.
About 60% of the stores in the department store are straight.
In East China, Susan sells the best shops every year.
Sales volume
It's about 5 million yuan.
For example, in Shanghai new world city, its annual sales volume is about 400~500 yuan.
In such a slack season of sales in June and July, Susan's monthly sales volume was about 20~30 yuan. In the peak season of autumn and winter, the sales of Ge Lan Susan amounted to about 50~60 yuan per month.
The different climate and consumption habits of different regions decide that the best sellers in different regions are different.
In Shanghai, Susan's windbreaker and knitted products are popular.
In the Beijing market, Susan has three stores in the department store.
Susan chose the first stop in Beijing as a new form of innovation, the blue harbor, with an area of about more than 120 square meters.
At the end of 2008, it opened shop in Jin Yuan Yansha MALL.
The three shops are all direct outlets.
Because Jin Yuan and Yansha MALL shops are more strict in brand management and have higher requirements in all aspects, GE Lan Susan has a higher turnover rate and less promotional activities.
Susan, sales manager of Ge Lan brand, Hu Liang pointed out: "in the past few years, with the brand positioning becoming clearer, the brand positioning for shopping malls and channels has become clearer.
According to the positioning of the brand of Susan, the main channel of our brand is located in the middle and high-end public department stores.
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