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Double Star Group Occupies The Personalized High-End Market In Developed Countries.

2010/8/3 15:48:00 33

As export competition intensifies and raw materials and labor costs continue to improve, the Bi star group adjusts its strategy in a timely manner and relies on technology upgrading to strive to create the world's leading technology for the production of vulcanized shoes, which has won room for development in the high-end market.

Originally, the export of double star shoes was mainly based on price competition, and now dominated by new technology and high quality, so as to seize the personalized high-end market in the most developed countries.

Since last year, under the intense competition situation, the export volume of double star shoes has not declined, but has increased by 30%.

Recently, in

Konductra

In the production workshop of Lu Zhong company, reporters saw that workers are stepping up to build a group of high-end leisure sports shoes tailored for American customers.

"This is a new product developed by us this year," Jian Zhaohong, director of the sports shoes factory of the double star Lu Zhong company, said. "We have made some innovations in the materials and printing processes of the surface, the fence, the outsole, and have been favored by our customers.

Only this variety, this year our customers give us 180 thousand double orders. "

In the past, the export orders of double star Lu Zhong company were mostly low grade.

Rubber shoes products

To get a small profit at low cost.

After the outbreak of the financial crisis, the competition of low-grade shoes exports became increasingly fierce, and many shoe factories with insufficient strength went bankrupt.

In order to overcome the unfavorable factors, the two stars adjust the strategy in time, accelerate the development and design of new products and the application of new materials in several shoe making bases, and launch a number of high-end and personalized products, so that enterprises can successfully break through in the predicament.

"Our products were mainly made of low grade shoes, and the profits of a pair of shoes were just a few cents. Now our products have been greatly improved in terms of technology, materials, quality and grade," the company's leader said.

profit

It is more than ten times as many as before. Now 60%-70% is a medium and top grade product.

Diving professional shoes even customers feel that production is very difficult, customers from the south along the way, looking for a number of enterprises, especially foreign-funded enterprises, have encountered a wall, failed.

In the end, they placed their hopes on binary stars.

The company has produced a diving shoe with super customers' expectations through a series of technical tackling problems.

In April this year, the two stars won the award of CBI, the largest footwear dealer in the United States, for innovation, excellent products and technology.