Development Strategy Of Differentiated Marketing Strategy In JD

　　 Reporters learned at the autumn commodity ordering meeting of Wenzhou Jill Da shoes company, that the marketing channel of jera is changing to two aspects: first, the integration of the existing channel resources and the differentiation of a channel construction; and the two is to promote the upgrading of the new functional products of nanomaterials with rich scientific and technological content to become the most important part of its marketing work.

According to Wang Shengrong, general manager of Jill's marketing center, Jill reached 258 projects in 2010. Although it has been harvested, 1~5 sales increased by only 29.5% over the same period last year. There is still a certain distance from the target. The reason is that the distribution channels are lagging behind and the phenomenon of product homogenization has not changed. Therefore, in the second half of the year, the marketing work of Jill will be differentiated from the channel strategy, channel design, channel establishment, channel management, channel maintenance, channel innovation and so on.

At the ordering meeting, designer Jill reached an exhibition of the upgraded version of nanomaterials air conditioning shoes for businessmen from all over the country. In the early June, the nano functional air conditioning shoes, as an organic combination of high-tech and high-tech materials, were awarded the highest prize in the award ceremony of "the Third Municipal Science and Technology Award for leather and footwear industry" in the footwear industry Oscar. In order to improve the sales access level, the designer has introduced the soft and comfortable series, lightweight and comfortable series, gentlemen's series and business comfortable series of nano function air conditioning shoes as the main products of Jill's autumn, which clearly shows that Gill has focused on the sale of functional and high-end products.