Home >

Quanzhou Children'S Shoes Enterprises Hand In Cartoon &Nbsp; Help Brands Grow Rapidly

2010/6/29 10:25:00 57

Children Shoes Quanzhou Enterprise Brand

From the growth of "little broken child" to the revival of the "black cat sergeant" anti-terrorism police image, a city in our city

Children's shoes

Enterprises rely on domestic animation cartoon image endorsement, with low investment, "big tree" brand management mode, in order to brand rapid growth.

The animated blockbuster "black cat sergeant" succeeded in achieving a strong return, calling up the collective memory of the first and the 70 generation after the 1980s.

The cartoon, which is called the slogan of "black cat sergeant, the return of the king", shows its domineering spirit and makes the children born after 2000 fascinated by it.

All of this is expected by Chen Zhongxing, chairman of Nanhua children's shoes.

The huge investment involved in the field of animation is to attract a loyal audience of children, and to remind parents of the "black cat Sheriff" this cartoon image, so as to enhance the awareness and influence of South China Dragon children's shoes brand.

As early as 5 years ago,

Nanhua dragon shoes industry

He successfully signed the cartoon image of "black cat sergeant" with the Shanghai art film studio and obtained the authorization for the brand building of the cartoon image product of the black cat sergeant.

Chen Zhongxing has his own understanding of this shot.

He believes that the purchase of well-known cartoon image authorization is a quick way to promote brand and product.

Li Zhubing, a Quanzhou Kung Fu anime, analyzed from the cooperative experience that low cost is the most concern of enterprises. The virtual spokesperson of the cartoon has strong plasticity, low investment risk and wide audience, and to a certain extent, the cost is lower than that of celebrity endorsements.

This is not the first time that Chen Zhongxing has been hand in hand with the cartoon image spokesperson.

At the end of 2005, a cooperation agreement was reached with the scavenging animated cartoon. The Nanhua dragon shoe industry was holding the "small broken child", and was authorized to produce and sell cartoon series children's shoes.

With the popularity of the Internet, children in the QQ, MSN, Email, forums and mobile phones can be seen everywhere.

Yang Xiaoming, general manager of Sega beauty animation company, thinks that finding a cartoon image similar to the product positioning, directly buying authorization, the "product first" mode is becoming more and more popular with children's shoes.

enterprise

Welcome.

Although the industry has come to the end of the "cartoon era end", Chen Zhongxing still goes on without hesitation.

A 104 series of TV cartoon animation, "black cat sergeant", is expected to be broadcast on major TV stations across the country.

However, brand management experts believe that the cartoon image endorsement needs to appeal to the target audience through certain media or carriers, so as to establish and create personalized brand image in the market of brand image.

Compared with the signed cartoon image, the continuous operation is more important.

As the focus on investment in other projects and subsequent investment, South Hua Long, the black cat sheriff, slowed down in 2008 and 2009.

"We must vigorously support distributors this year."

Chen Zhongxing introduced the strong return of the "black cat sergeant" to launch the advertising campaign, the new version of POP, TV advertising, and a series of promotional products, so as to maximize the value of "black cat Sheriff".

Chen Zhongxing's confidence has been further strengthened by the response of the autumn product seminar not long ago.