Brand Equity Management In Retail Industry

On Olympic Marketing Of State-Owned Enterprises

Jie Yongjun, partner of the new management consulting company of Beijing, has entered the countdown to the 1 year of the 2008 Olympic Games in Beijing. The attention of the whole world began to gather to the Beijing. The media purchase plan, which began in November, has been launched in August, and a feast of marketing has begun. There is no uniform definition of Olympic marketing. I believe there are two aspects of Olympic marketing.