Hangzhou Chongxian: Digital Empowerment And Brand Building Go Hand In Hand, And Textile Enterprises Break The Waves In The Process Of Reform

The textile industry is an important part of the traditional industry of Chongxian Street, Linping District, Hangzhou, and also a vivid manifestation of the vitality of the local private economy. In the face of multiple waves of industrial reform, technology iteration and consumption upgrading, how can traditional industries glow with new vitality?

Hangzhou Hangrun Cloth Arts Co., Ltd. (hereinafter referred to as Hangrun Cloth Arts) and Hangzhou Jinyi Silk Co., Ltd. (hereinafter referred to as Jinyi Silk) and other textile enterprises have taken the initiative to seek change and accelerate transformation, and walked out of their distinctive "breakthrough roads" in different ways. They may "weave" new efficiency with digitalization, or "dye" brand new vitality with national style culture, and are jointly drawing a new picture of high-quality development.

　　 Digital driven transformation and upgrading, Hangzhou Run fabric art reshapes its competitiveness in inheritance and innovation

Entering the Hangrun fabric production workshop, the "sense of science and technology" came to us - the automation equipment was running at a high speed, the digital loom kept buzzing, and the central control board in the intelligent workshop showed the order progress and equipment status in real time. As a local traditional home textile enterprise rooted in virtue, Hangzhou Hangrun Fabric Art is moving towards a new track of "intelligent manufacturing" through the deep integration of new generation information technology and traditional manufacturing technology.

Workshop digital display screen of Hangzhou Hangrun Fabric Art Co., Ltd

"In 2023, when the government of Linping District encourages the development of 'intelligent manufacturing', we are lucky to become one of the pilot enterprises for digital transformation of the home textile industry," You Hai, the company's deputy general manager, told reporters. In the same year, the enterprise officially signed a contract with Hangzhou Centralized Technology Co., Ltd. to fully launch the construction of intelligent chemical plant, and invested more than 4 million yuan in intelligent transformation, including more than 1 million yuan for the introduction of robot stacking system.

"The transformation has not been smooth." You Hai said frankly that the traditional home textile industry, as a typical labor-intensive industry, used to have low equipment automation and traditional management, which became a bottleneck restricting the development of enterprises. Therefore, before promoting the transformation, Hang Run Fabric Art did not act rashly, but made a comprehensive assessment of all links, communicated with partners for many rounds, and customized a set of practical digital transformation scheme, laying a solid foundation for subsequent transformation.

In the process of transformation, the enterprise pays attention to the balance between tradition and innovation. On the one hand, it retains the advantages of traditional processes, and on the other hand, it vigorously promotes the landing of new technologies. For example, the design team changed the original paper "flower book" data into digital flower book, realizing real-time sharing and version management of drawings, greatly improving the collaboration efficiency between design and weaving; The workshop, which originally relied on the inspection of meters recorded manually, has now turned to automatic data collection, greatly reducing the risk of human error.

Workshop of Hangzhou Hangrun Fabric Art Co., Ltd

Digital transformation also extends to the end of logistics and management. Hang Run Fabric has introduced ERP system to realize "order visibility, process traceability and inventory traceability", and the digital system runs through all links of raw material purchase, production execution and finished product delivery. "Now, every piece of cloth has a complete digital identity," said You Hai.

Nowadays, the production process of Hang Run Fabric has gradually realized digitalization, standardization and intellectualization, production efficiency and quality have steadily improved, and brand influence and customer satisfaction have continuously increased. You Hai said that digital transformation is not only a technology upgrade, but also a key driving force for the sustainable development of enterprises. "It helps us better adapt to market changes and breaks the stereotype of" old, inefficient "traditional home textile industry."

　　 The national style "weaves" a new track, and Jinyi Silk goes to sea with Han clothing

Cutting, hemming, embroidery, buckles... In the new factory of Jinyi Silk, every piece of Hanfu is going through a series of fine processes, slowly forming, with elegant clothes and elegant patterns.

As a traditional textile enterprise that has been deeply engaged in industry for many years, Jinyi Silk is exploring a new track from "cross-border e-commerce" to "cultural consumption" in the wave of digital economy based on industry and culture.

Design sketch of Jinyi Silk Future Park

The "old engine" of Jinyi Silk used to be an old silk factory that focused on four piece satin products. With the shrinking market demand year by year, the textile factory once turned to the production of foreign trade luggage fabrics, but it was also difficult to escape the dilemma of limited sales channels and declining performance. "At that time, I felt that the 'old cake' in the market was almost finished, and I could not turn around in the same place," recalled Qin Weifeng, the general manager of the company. Faced with practical challenges, he decided to jump out of the original path and take the initiative to find "new cake".

In 2017, Jinyi Silk boldly tested cross-border e-commerce business, formed a new team, opened up online channels, and shifted from a traditional order factory to a digital driven sales model. "At that time, there were not many enterprises engaged in cross-border e-commerce, and we were among the first batch of" crab eaters "in the traditional enterprises of Chongxian." Qin Weifeng said, "If traditional enterprises want to survive and develop better, they must jump out of the comfort zone." Today, enterprises have established a mature cross-border operation mechanism, with increasingly sound digital system and stable revenue, Step into the fast lane of transformation.

In 2021, the enterprise ushered in the second leap. This time, Qin Weifeng and his wife Zhou Wanchao, who is also a lover of national culture, decided to develop a new business: Han clothing.

From textual research of historical materials to academic system and pattern, from material selection to craft polishing, to innovative integration of modern design, the couple turned their love of traditional culture into the source of inspiration for product research and development.

"Hanfu is an important carrier of traditional Chinese culture. It is a cultural inheritance and innovation to let the costumes of past dynasties enter modern life again." For them, this is not only a business, but also a cultural exploration.

"Quiet Return" Hanfu Brand Appears in "National Fashion Ceremony" Activity

Driven by "love" and "professionalism", "Jinghuanze" Hanfu brand is gradually launched, and its product system is becoming more mature. In recent years, the enterprise has continued to increase its brand building and cooperated with MCN institutions to create a group of talented people with distinctive styles and industrial ecology, and the brand influence has been rising.

In Qin Weifeng's view, the market space of the Hanfu industry is still expanding. At present, the enterprise is accelerating the expansion of the plant area, further strengthening the R&D and content investment capacity, and will focus on building a comprehensive industrial park integrating Han suit design, production, online broadcast, e-commerce sales, etc. "Cultural communication is our core competitiveness, and we hope to form our own matrix effect to let Hanfu enter the lives of more people," he said.

There is no ready-made template for high-quality development. Only by taking the initiative to break the situation and continuing to innovate, can we achieve steady progress. In Chongxian, a land full of tension, more and more traditional enterprises are stepping on the upgrade path of "from manufacturing to intelligent manufacturing" and "from factory to brand", releasing the unlimited potential of "old trees sprouting new shoots", and injecting a steady stream of new momentum into the regional economy.

(Source: Qianjiang Evening News)