NAERSI'S 30Th Anniversary Theme Show: The Flower Of Fashion Blooms Gracefully At The Beijing Film Festival

On April 17, 2025, China's high-end women's wear brand NAERSI held NAERSI in Beijing Yanqi Lake International Convention Center 30th Anniversary · Lily Coronation Theme Show. As the only luxury women's clothing brand officially designated by the 15th Beijing International Film Festival, NAERSI Anniversary Show is also the opening show of the 15th Beijing International Film Festival. Jin Ming, Chairman of the Board of Directors of Wingaid Fashion Group, Chen Lingmei, founder of NAERSI brand, Liu Chunling, NAERSI Brand Director, and Jiang Shuying, NAERSI Star Ambassadors; Qu Ying, a specially invited guest actor, model and singer; Wu Mochou, an actor and singer; He Hongshan, an actor and host; Li Siyu, an actor and host; Dai Si, an actor; Hai Lu, an actor; Pan Chen, a singer; Li Xiaomeng, an actor; Guo Wei, host of the video channel; Su Baoyan, founder of the Film and Fashion Unit of Beijing International Film Festival, Zhang Shuxin, chief editor of Boutique Media Group, Li Tian, deputy chief editor of Boutique Media Group and chief editor of Wonderful OK! Magazine 《Madame Kan Hongjie, publisher and editor in chief of Figaro, Yin Chunying, CEO of Exquisite Technology and publisher of Wonderland.

　 Lily crowns and blooms gracefully

——NAERSI 30th Anniversary Theme Show——

On the occasion of NAERSI's 30th anniversary, NAERSI The theme show of the 30th anniversary tells an elegant story about time, blooming and women with the theme of "Lilies Coronation". Inspired by the brand flower "Lilies", the show traces the elegance, glory and internal power symbolized by the "Lilies" crown at the royal coronation ceremony, and presents four bunches of lilies interwoven in the four seasons: Holy Star Lilies - everything grows, time praises; Double lily -- confident, plump, beautiful and numerous flowers; Gilded lily - crown of honor, crowned by lily; Palace lamp lily -- bright lights and bright stars, auspicious blessing. Crown yourself with aristocratic lilies, and empower every woman who calmly and elegantly moves forward on the journey of life.

With the "coronation ceremony" as the core, the show is designed to be staged at Beijing Yanqi Lake International Convention Center, the international conference capital of the world-class summit, where fashion, nature, and humanities and arts are intertwined and crowned. NAERSI's iconic 25 ° blue colored Kui dragon pattern greeting road symbolizes the coronation road to glory. The central lily art installation in the show is full of craftsmanship, presenting an elegant crown for women. Mr. Li Xun, a famous composer who has created more than 100 works of international large-scale concerts, was invited as the music director of the grand show to play elegant movements with the symphony orchestra, forming audio-visual resonance with the three-dimensional light show, creating a classical opera like atmosphere. Models dressed in elegant costumes walked slowly, and classics and innovation collided and blended in the same space, Blossom the fashion fashion with female elegant spirit.

　　 Lily crowned elegant life

——Introduction to NAERSI's 30th Anniversary Show Series——

NAERSI condenses 30 years of craftsmanship thinking and explores the internalization of classics and era language into latest fashion . "Women are like flowers, always looking forward to the beauty of elegant blooming" - NAERSI The 30th anniversary show series takes the classic of elegance "Lily" as the media, with four chapters about women's elegant charm in multiple fields, and hopes that every woman can enjoy a meaningful and elegant life with flowers blooming.

[Flower of time] - Saint Star Lily salutes the classic elegance, and wishes women to always keep their original heart and be free. 25 degree blue dyed Saint Star Lily, reappearing the brand's classic style and symbolic process - NAERSI classic true self suit and petal coat return with pioneering design, and pay tribute to 30 years of elegant history with classics; [Full of ingenuity] - Double lily blooms, elegant and fresh: greet each bloom with confidence. The brand's classic petal collar, warp and weft check pattern, combined with popular elements, are renewed. The lines depict women's flexible and confident contour, giving them daily elegance and fun; [Praise corolla] - gilded lily crowning, gorgeous and elegant: gilded time, honored women. The lifelike positioning lilies and handmade three-dimensional flowers bloom in elegant costumes, reproduce the noble elegance, and reflect the luxury and elegance of high-end fashion; [Stars Shine Ahead] - Palace lamp lilies are shining, elegant and poised: it shows that women are always growing towards the light, and have no sense of age, reflecting the independent and bright life of contemporary women. The Gaoding dress embodies the symbolic soft light decoration of the elegant workshop. With exquisite craftsmanship such as bead diamonds, starlight fabrics and three-dimensional decoration, it reflects the elegant spirit of "calm and comfortable" of women. Under the spotlight, the texture details convey the precise and complicated process expression and aesthetic persistence behind the ready to wear. NAERSI is constantly surpassing the past and moving towards a future full of diversified ideas.

　　 The show is elegant and shining

——Stars gather with fashion friends——

The stars were shining at the big show, Jin Ming, Chairman of the Board of Directors of Wingaid Fashion Group, Chen Lingmei, founder of NAERSI brand, NAERSI brand director Liu Chunling and NAERSI special star ambassador - actor Jiang Shuying, special guest actor, model and singer Qu Ying, actor and singer Wu Mochou, actor He Hongshan, actor and host Li Siyu, actor Dai, actor Hailu, singer Pan Chen, actor Li Xiaomeng, film channel host Guo Wei, founder of Beijing International Film Festival Film and Fashion Unit Su Baoyan, Zhang Shuxin, chief editor of Boutique Media Group, Li Tian, deputy chief editor of Boutique Media Group and chief editor of Wonderful OK! Magazine 《Madame Kan Hongjie, publisher and editor in chief of Figaro, Yin Chunying, CEO of Exquisite Technology and publisher of Wonderland.

Jin Ming, Chairman of the Board of Directors of Wingaid Fashion Group, and NAERSI Starlight Ambassador - actor Jiang Shuying

Qu Ying, an actor, model and singer, watched the show in the front row, and dressed in the NAERSI 25 ° blue suit perfectly interpreted the elegant charm of the city.

Actor and singer Wu Mochou, actor He Hongshan, actor and host Li Siyu, actor Dais, actor Hailu, singer Pan Chen, actor Li Xiaomeng, film channel host Guo Wei appeared on the show in the NAERSI series

To celebrate the 30th anniversary of the brand, NAERSI joined hands with four major fashion media to present multicultural features. Presented to LADY CEO with Madame Figaro 30 Featured group images convey the humanistic concept of the brand; Create a special edition of elegant workshop together with Tatler; Interpret the elegant story of the brand behind the Lily coronation theme exhibition and show with Wonderland; Explore brand development and decode fashion trends together with WWD International Fashion News. We will pass on elegant culture and welcome the golden moment together.

　 Mastery, light, shadow, elegant power

——Film and Fashion Unit Forum Spreading Elegant Culture——

On April 19, The 15th Beijing International Film Festival ·The Film and Fashion Integration Development Forum and the Second Film and Fashion Unit Fashion Short Film Honor Ceremony, Ms. Liu Chunling and Ms. Huang Yi, the film and fashion unit evaluation official, jointly launched and awarded the "Elegant Power Honor" for NAERSI and the film and fashion unit of the 15th Beijing International Film Festival, which aims to encourage outstanding filmmakers to devote themselves to creation, Encourage women to enjoy an independent and elegant life with practical actions. The short film Age directed by young director Zhu Xinyi of Grace · Breaking Dawn won the honor. The short film, played by actors Qu Ying and Zhou Chufen, explores women's self reconciliation and growth under the constraints of age anxiety and labels. Light and shadow convey the power of elegance and echo the concept of "elegant life" advocated by NAERSI.

At the 30th anniversary of NAERSI, together with the 15th Beijing International Film Festival, the craftsman presented a gilded visual feast with urban elegance aesthetics and colorful light and shadow art, praising peers and crowning elegance. With the power of light and shadow, let the world witness the perfection of fashion and female style, and pass on elegant culture.

　　 -ABOUT NAERSI-

NAERSI was founded in 1995 Year, yes Wingaid Fashion Group Its brands. With urban and elegant brand style, we focus on women's dress in the workplace. Through simple design, modern three-dimensional tailoring, inherited technology and excellent fabrics, it creates high-end ready to wear clothes with both fashion and quality for urban women, demonstrating the elegant spirit of "calm and comfortable" for urban women.