The Second China International Footwear Fashion Week "Oriental New Shoes Culture Salon": Huilima Gathers Cultural And Museum IP And Empowers Industries With "Culture+Industry"

China Shoes Culture Museum

On June 26, the second China International Footwear Fashion Week "Oriental New Shoes Culture Salon" was held in China Shoes Culture Museum Hold? This is an innovative upgrade of the shoes and leather industry enabled by ICI IP. With the new concept of "culture+technology" in the future, nearly 100 ICI experts, shoe designers, industry celebrities, college teachers and students travel through time and space to jointly explore the industrialization direction of ICI IP and help "China's Shoe City (Wenzhou)" present a new future of industrial digital and intellectual transformation.

Zhejiang Huilima Industrial Internet Co., Ltd. and the People's Expo Committee officially signed a strategic cooperation agreement

At the event, Zhejiang Huilima Industrial Internet Co., Ltd. and the People's Expo Special Committee officially signed a strategic cooperation agreement. In the future, the two sides will carry out cooperation in various fields, give full play to their advantages, innovate communication means, and jointly tell stories about cultural relics, so as to jointly contribute to the inheritance of China's excellent traditional culture and the construction of a common spiritual home for the Chinese nation.

　 Release the vitality of the museum

Zhao Wuling and Wang Hu Fu ride to hit the clock

The China Shoes Culture Museum was inaugurated in Wenzhou in 2005, with the mission of "finding a cultural carrier for the Chinese Shoes Capital (Wenzhou)". The museum systematically reflects the historical outlook and development process of China's shoe culture for thousands of years by using a large number of pictures, words and objects, and modern high-tech expression techniques.

Guests punch in the Chinese Shoes Culture Museum

Guests visit the Oriental New Shoes Exhibition Hall

The long and profound excellent traditional culture is the source of national self-confidence, and the museum is an important medium of current cultural communication. At the scene, guests dressed in different shapes of Han suits walked in the Chinese Shoes Culture Museum, clocked in and visited, immersing themselves in Han clothing culture and Chinese shoes culture. They couldn't put down their hands on the rich cultural creativity and co branded shoes and bags in the Oriental New Shoes Exhibition Hall, while the intangible cultural heritage shoes integrating elements such as blue clip vale, Ou embroidery, Kunqu Opera and paper-cut made them marvel and respect. A museum enthusiast said when summarizing the visit experience: "We have seen the perfect integration of culture and technology in these products, and the IP presentation of cultural and museum elements, making history and culture fresh."

Guests watch the digital show of Chinese shoe culture

IP Gallery of China Shoes Culture Museum - Life Etiquette Volume

IP Gallery of China Shoes Culture Museum - Mysterious East

Through a scientific and technological Chinese shoes The cultural digital show, "millennium shoe culture+digital virtual technology", traverses time and space to release the sparks of the collision between Chinese culture and fashion. A national trend aesthetic scroll slowly unfolds in front of the guests to feel the endless creativity of "culture+technology+shoe industry". Then, the IP of China Shoes Culture Museum was officially released.

　　 Give full play to the power of cultural and museum IP

Oriental New Shoes Culture Salon

At the cultural salon, Gao Cong, director and researcher of the Cultural Expo and Intangible Cultural Heritage Professional Committee of China National Minority Culture and Art Promotion Association, Li Yunhe, former dean of the School of Fine Arts and Design of Wenzhou University, Xu Yunbei, deputy secretary-general of the Cultural Expo and Intangible Cultural Heritage Professional Committee of China National Minority Culture and Art Promotion Association and founder of the retro design, Guo Binwen, founder of China Europe Huiyuan Creative Design Service Platform, Li Ming, the general manager of Jingcheng Trade and an industry celebrity, and Qian Jinbo, the director of the China Shoes Culture Museum and the founder of Huilima Industrial Internet Platform, gathered together to deliver to consumers through the industry celebrity live broadcast e-commerce, from the original museum to the development and operation of IP, to design institutes, designer platforms, and industrial Internet platforms, The guests formed a perfect closed loop. They discussed how museums can make cultural relics "live" through "grounding", so as to better serve the society; Publish the skills of how to design and use Wenbo IP and enable the industry; From the prevalence of Guochao IP, analyze the importance of original IP and cultural IP communication; Talk about how to give full play to the strength of ICI IP, inject new vitality into the industry“ China Shoes Capital (Wenzhou) "to find a way of innovation that is anti involution.

Qian Jinbo, president of China Shoes Culture Museum and founder of Huilima Industrial Internet Platform, made a speech

Qian Jinbo said that "science and technology+culture" is the biggest highlight of the second China International Footwear Fashion Week. This time, experts, designers, industry leaders, online celebrities and students will come to the museum to enjoy the 5000 year history of Chinese footwear by taking advantage of the advantages of the China Footwear Culture Museum. The museum contains rich knowledge, such as popular elements, national culture, industrial materials, science and technology, etc. of all dynasties. It uses culture to empower industries and cultivate the industrial spirit of blue collar workers in the industry.

He stressed that every enterprise and every material can not be separated from history and culture, nor can it be separated from contemporary science and technology and research. The application of Wenbo IP can break the homogenization of the industry and meet the higher demand of more consumers. The Oriental New Shoes Culture Salon gathers people from different cultures and industries to learn from each other. It is an innovative upgrade of ICIM IP enabled shoe leather industry and an effective means to promote the "China Shoes City" to the "World Shoes City".

Guests' clocking experience in Hanfu

"If young people like it, the industry will have a better future." Wenzhou proposes to "build China Private museum City ". As the only shoe museum in Wenzhou private museums, China Shoes Culture Museum Now, the museum has been upgraded to version 3.0 iteratively. The future version of the museum will be integrated with advanced technologies such as artificial intelligence and AI, so that the culture will be popularized and the content will be entertaining, so that the cultural relics will become more "alive", go to the industry, market, youth and the world.