Dika Shows You The Exhibition | Phase 2: Suzhou Cosgalaxy Animation Carnival In 2020 Focusing On Chinese Clothing Industry Chain

In recent years, with the continuous improvement of cultural self-confidence of Chinese people, traditional costumes have begun to enter people's horizons, among which Hanfu is the most active. This is a strong national trend, so we can see a glimpse of Miss Jie wearing Hanfu in various major exhibitions across the country, including the cosgalaxy animation Carnival held in Jiangsu International Expo Center from September 19 to 20, 2020, and also gathered a number of Hanfu brands such as returning to the Han and Tang Dynasties, wansuzuishu, Nanshan Yunwei, Guiyuan, Cuiyue and other Hanfu brands, setting off a national style feast with Guofeng fans 。

Behind the "Hanfu craze" is a rising new market. According to the latest data, the turnover of Hanfu on e-commerce platform in 2019 has exceeded 2 billion yuan, which indicates that Hanfu has changed from a "small circle" to a "big business" with billions of output value. Global textile network reporter "Dika" also felt the charm of Hanfu at the cosgalaxy animation Carnival today, in-depth understanding of the "Hanfu economy" and the status quo of the industry, to tap a small number of emerging markets for China's Textile City in transition, or bring new business opportunities for Textile City enterprises.

"Yueyue" brand is the smallest brand in the world. "The original intention is derived from the love of traditional opera culture, and then according to the existing data to restore the huashenyi." Xiao Yuan said that the "Green Satin Embroidered GUI rabbit gold ball pattern Flower God clothes" displayed at the booth today had been sold out in Taobao stores. The fabrics used were the combination of pure acetate silk satin with lustrous color and silk cotton blended artificial fiber, together with large-scale embroidery, which combined luxury and simplicity. It is understood that the "huashenyi" series is priced at 1200-2000 yuan according to the fabric material and embroidery area.

"Fengyuexian" brand is mainly made in Ming, song and Tang Dynasty. The brand manager introduced to the reporter a imitation Tieguai tomb long shirt. The fabric is made of Tencel hemp with fixed weaving and dyeing. There are two background colors of moon white and black, and the unique "Danggui red bean pattern" Suzhou embroidery is added. The overall style is elegant and flexible. The price of "fengyuexian" is set at about 300 per set, which is sought after by many Chinese clothing consumers.

"19 looking for original design" is also a Hanfu museum with a price close to the people. According to the brand leader, this suit highlights the girl's sweet romance with light purple and beige color. The material is elegant rich cotton and Huayao crepe. The sleeves of the jacket are embroidered with more than 250000 needles of skylark, and the horse face skirt is printed with the original Galaxy star pattern. "We are a Hanfu enterprise in Hangzhou. All the fabrics used are from Keqiao, Shaoxing. Our designers often go to Keqiao to find fabrics for inspiration." 19 look for the brand head to say so.

In the interview, the reporter found that Han clothing enthusiasts are mainly student groups, and their consumption budget is generally below 500 yuan per piece. The Han clothing with this price orientation is mainly made of light and elegant fabrics such as rayon, Tencel, chiffon and polyester fiber, while the medium and high-end Hanfu clothing mostly uses cotton, hemp, acetic acid, silk, Tencel and other materials. In addition, embroidery, printing, pleating, lace and other crafts are often used in Hanfu. According to the reporter's analysis of Hanfu brands on the spot, it was found that most of the fabrics they purchased came from China Textile City, Keqiao, Shaoxing, Shengze fabric market and Guangzhou Zhongda Textile City yard. In recent years, Keqiao Textile is transforming into fashion and differentiation, and Hanfu, a niche brand, may be able to open a breakthrough in the market and become a new growth point in the category of textile industry.

Text / photo / Dajing, Zhang Yan