Taking The Challenge Of "Small Batch And High Quality", These Textile Enterprises Say That The Australian Market Is "Profitable".

For China's foreign trade enterprises, this year's foreign trade Exit The challenges ahead are unprecedented. The Sino US trade frictions fluctuate and the market uncertainty increases. Many enterprises take the initiative to reduce their dependence on the US market orders, and focus on broader market risks. At the same time, with the signing of the free trade agreement, China and Australia completed the fifth tax reduction in early 2019, and China's export of Australian textile and clothing has enjoyed zero. tariff Treatment. Stable and mutually beneficial economic and trade relations, tariff concessions and trade facilitation increase, so that the Australian market with its unique advantages, attracting more and more Chinese textile export enterprises to find room for development.

As the most influential textile and apparel Procurement Exhibition in Australia, the nineteenth China Australia textile and apparel Exhibition (CHINA Clothing Textile Accessories Expo 2019), sponsored by the China Textile Import and Export Chamber of Commerce and the Jiangsu Provincial Department of Commerce, was held in Melbourne on November 12~14. The exhibition is divided into several exhibition areas, including clothing, home textiles and fabrics, footwear, bags, personal accessories, underwear and clothing accessories. The exhibition area of Xiamen is specially set up. The exhibits include casual wear, suits, sportswear, women's wear, children's wear, underwear, swimwear, frock / uniform, home textiles, fabrics, shoes, bags, hats, scarves and so on. The exhibition has a total of 501 booths, and the scale of the exhibition has also reached a record high.

Business opportunities in "small batch boutique market"

In this year's exhibition, "China textile daily" reporter learned from the interview that many exhibitors brought professional and high-quality market segmentation products, showing independent research and development and foreign trade. Transformation and upgrading Achievements. They want to fully demonstrate the quality control ability and flexible market adaptability of enterprises, and merge with the Australian market.

Xiamen Yi Shang Yi Garments Co., Ltd. is the first time to participate in the Australian exhibition, general manager Zhang Xiaoqin told reporters: "we have more than 10 years of experience in the export of Japanese market, has a strong quality control ability and market. Fashion trend Sharp grasp ability. We export to Japan. Online retailers Branded bra bra products this year set up a single 100 thousand exploding sales record. Although the Australian market population is relatively limited, I am still confident that I hope this platform will establish a cooperative relationship with local designers, better grasp the local market demand in product design, and gradually establish channels. She briefed reporters on the sale of underwear for sale in Japan. The design of this product was from the flower arrangement of the famous Japanese flower master, and the floral works were made through photographic pictures. digital printing Fabric. The material of the underwear is skin friendly and the design is prominent in functionality. The unique design of the underwear can prevent the body's chest fat flow, ensure the stable chest shape during the night's sleep. After its introduction to TV shopping channels in Japan, the product has become popular and sales are increasing steadily. The exhibition also hopes to test the Australian market through this hot product in Japan.

Xiamen Yi Shang Yi Garments Co., Ltd.'s high-quality underwear products for the first time exhibitors attracted buyers' attention.

Xiamen ISI sells Japanese brand bra products for sale in the Japanese market

Reporters at the Australian exhibition site interview noted that many Australian customers in the sample to communicate with suppliers, are very concerned about the minimum order, small quantities of a single one hundred or two hundred pieces of demand is very common. Many exhibitors are fully prepared for the market characteristics of Australia's small batch ordering. "We do not expect to receive large orders of quality, or we can come here for" small and fine ". I believe that with the superb design and quality, the Australian market can be done little by little, and I believe in that. Zhang Xiaoqin said so.

Suzhou city high dart Textile Co., Ltd. has brought colorful, fashionable design of multi category knitted hat products. Gu Xiangping, the manager of the company, said that although the order in Australia market is not very large, once established good cooperative relationship with customers, it will be able to maintain relatively stable prices and match the prices of orders.

Changzhou Suxing century Garments Co., Ltd. formerly focused on the European and American markets, and this year is the first time to participate in the Australian exhibition. Liu Jianjian, senior business manager of the company, told reporters: "we are bringing a wide variety of exhibits, including light down garments, blouses, knitwear, men's casual wear and so on. Because we don't know much about the needs of customers, so this is the test of the Australian market, to see what products the buyers are interested in, and to gradually build up the market relationship between Australia and the market." On the first day, enterprises encountered buyers who wanted to buy light and feather products for riding.

Pure natural products are popular.

At the exhibition, the customers of Rushan Han Tai hemp textile Co., Ltd., received customers' sample consultation continuously, and the staff had little time to stop and rest. The reason is that the enterprise has brought unique products from raw materials and fabrics.

Hemp fabrics of Rushan Han Tai

Zhao Xiaoxiao, manager of the clothing department of Rushan Han Tai hemp textile Co., Ltd. said: "we first participated in the Australian exhibition in 2016, and found that the acceptance of cannabis products in the Australian market was much higher than that in other regions. So we brought marijuana, organic cotton and regeneration. Polyester fiber The fabric made of recycled nylon and other fibers has attracted a lot of attention from Australian purchasers. The company invested millions of dollars in research and development every year, developing hundreds of new fabrics to go public, giving customers great choice space, so that customers can see suppliers every season. new product 。 Although the volume of the Australian market is not large, with the increase of the recognition of cannabis new fiber products in the European and American markets, the popularity of the products is far beyond our expectations, and has also strengthened our confidence in the development of this market.

Xuzhou Yonghe home textile products factory is one of the few home textile products exhibitors at this exhibition, but its effect is very gratifying. The company's general manager, Ren Ying Ying, said in an interview: "we mainly bring bedclothes of mulberry silk, as well as bed material of Tencel, recycled polyester and other materials. Our recycled polyester products have been very successful in the Japanese market. At present, the demand for the Australian market is also being proofed and tested in terms of product cost performance. " Speaking of product characteristics, she said: "mulberry silk products are of high quality and natural skin affinity, which are very popular in Australia. At the same time, with the help of the geopolitical radiation of the Australian market, it has attracted many New Zealand customers. They are very fond of our products, and even often complain that they are short sellers when they buy goods, and make requests for replenishment as soon as possible. It is understood that in the Australian market known for small quantities, Yonghe home textile major customers can have a few container orders per month, which is a high quality order for exporters. "Although buyers demand high quality products, our quality control ability is strong, and the prices of orders negotiated with customers are also quite matched, and both sides are quite satisfied." Ren Ying Ying added.

The home textile exhibitors have elegant design and excellent home textiles complete bedding, attracting customers to stop and ask.

During the interview, more than one exhibitor said that they used to be "what customers need and what we produce", and now they turn passively into the initiative, providing customers with a series of designs such as fabric, flower pattern, style, etc., to flexibly meet the needs of customers, improve customer stickiness in the fierce market competition, and achieve new design and new products every quarter, and have achieved the ideal effect of exhibiting.

The advantages of textile supply chain are highlighted.

According to our customs statistics, in 2018, China exported $5 billion 316 million to Australia's textile and clothing, and achieved 6.05% growth in China under the general pressure of global exports.

In 2018, Australia ranked eleventh in the world's single export market ranking in China, and is the main export market of textiles and clothing in China.

Australian textile and apparel dependence Imported China is the largest source of imports. According to GTA's data, in 2018, China accounted for 60.48% of Australia's textile and clothing market share, while Bangladesh ranked second, with a market share of 7.06%.

This is due to the complete supply chain system of our textile industry as well as the flexible and quick response to the market.

Marketable beach pants products are welcomed by buyers at the exhibition.

Zuo Wenhui, deputy general manager of Jiangsu Shenghong International Group Shengshi import and Export Co., Ltd. believes that the integrity, specialization and specialization of the supply chain are the biggest advantages of China's textile export enterprises. At present, Australia's economic environment and market environment are stable. Although the population is not large, there are many varieties and small quantities of customers. "We have worked with some well-known local brands in Australia, such as BigW under supermarket Woolworths, retailer Target, brand David Jones, and NoniB, the largest retailer of women's clothing brands in Australia. It can be said that as long as we recognize the path of specialized management, concentrate on what we are good at, and do quality control well, we can steadily expand our market share. She said so.

Unlike most exhibitors, the exhibition is not limited to a single category of products, but focuses on demonstrating the integration advantages of the group's textile supply chain as well as flexible, fast and professional processing capacity. It is understood that every year the group designs more than 30 thousand garments independently, and its output reaches 100 million pieces per year. The company has more than 50 business units, sending different departments and exhibitors each time, bringing back the demand information of local market and buyers, fully flowing and sharing within the group, distributing to the corresponding business departments, and rapidly achieving cooperation. Australian customers have high requirements for design and small order quantities. Therefore, the group is working hard on supply chain flexibility, improving information processing ability and speed, and giving full play to the overall advantages of the group. "Buyers are now very keen on the independent design capabilities of enterprises. Our order has also been upgraded from OEM to ODM stage. We also introduced the function of enterprise 3D design platform to customers. The future market competition is not a single product or order competition, but a competition between supply chain and supply chain, platform and platform. Zhang Jijun, Minister of the sixteenth Department of Di Shang Group, thinks so.