Hundred Years Old Shop Continuously Pursue Innovation Levi'S Promote Water Saving Jeans

Now, as people's awareness of environmental protection is getting stronger and stronger, green environmental protection will also become a hot spot of jeans competition in the future. How to reduce the pollution of jeans to the environment has become a new proposition in the fashion industry, but jeans manufacturers find it more difficult than imagined.

"I personally think that the best innovation happens when you are limited." Berg, chief executive of Levi's, said in a mad money, "a completely unrestrained innovation organization may be lost in weeds." On the contrary, in the era of changing consumer preferences and environmental awareness, the 166 year old landmark American company is expected to flourish.

"We hope to focus on promoting innovation in sustainable development." Berg said, "we want to get rid of dangerous chemicals. We want to reduce the physical labor required to make a pair of jeans. We hope to use less water, which is the most precious resource in the world today, and this industry needs a lot of water. "

In 2013, Levi's's Eureka innovation laboratory was formally established. This is an important step taken by Levi's in developing new products. The cowboy manufacturer had a smaller innovation factory in Turkey.

Eureka innovation laboratory has been responsible for many of the latest development projects of Levi's, including its Water

The f.l.x project launched last year is Levi's using laser technology to produce a pair of jeans, that is, when consumers see this pair of jeans, they will give them a sense of depression. It also reduces the time to make jeans and the physical labor and chemicals needed to complete the process.

The company said that the past jeans production process needed thousands of chemical formula, and the f.l.x project reduced these formulations to dozens of species.

Berg also said that laser technology can allow consumers to customize jeans, which may attract more young consumers. "This is a revolutionary information technology. As time goes on, it will change the supply chain structure".