In 2019, In The First Half Of 2019, More Than 800 Million Of Revenues Were Generated.

In August 26th, the Limited by Share Ltd (hereinafter referred to as "Brevin") issued the semi annual report in 2019. During the reporting period, the company achieved operating income of 845 million 500 thousand yuan, an increase of 25.15% over the same period last year; net profit attributable to shareholders of listed companies was 173 million 900 thousand yuan, an increase of 42.01% over the same period last year; net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 165 million 300 thousand yuan, an increase of 44.63% over the same period last year.

During the reporting period, the company continued to increase investment in product research and development, and its competitive advantage was obvious. It continued to increase brand promotion, optimize marketing network construction and supply chain management. In terms of product layout, the company constantly deepens subdivision categories to meet diversified consumption needs, and promotes the internationalization, high-end and differentiation of brands. In the industry chain, the company pays strategic attention to the fields such as upstream high-tech fabrics, clothing intelligent manufacturing and other fields, while constantly stimulating the potential of endogenous growth, it also selects the machine to increase the intensity of outward expansion, and gradually builds a strong competitive apparel industry chain.

The company has steadily promoted the expansion of the channel. As of the end of June, there were 798 terminal stores, 34 more than the beginning of the year, including 385 direct outlets, 20 net sales, and 413 franchised stores, with a net increase of 14. And it is estimated that there will be 80-100 stores in the whole year. At the same time, it is expected that the company will continue to improve its single store performance under the action of adjusting the location and expanding the area.

Guoxin Securities Limited by Share Ltd researcher analysis report said that in the medium and long term, the company opened shop space is still in, and online Tmall flagship store layout to further improve the channel system, at the same time positioning holiday leisure Venice product series layout steadily, the future is expected to become the second growth source of the company. In addition, the company recently incorporated into the FTSE Russell index is expected to attract overseas attention to incremental funds.