Soccer Superstar Messi Joined MGO To Launch His Personal Fashion Brand For The First Time.

Argentina football superstar Lionel Messi (Lionel Messi) will work with MGO, the US brand portfolio company, for the first time to launch its personal clothing brand.

MGO chief creative officer Ginny Hilfiger is the sister of the famous designer Tommy Hilfiger. She said it would be a high-end lifestyle brand with "sports characteristics". Its products would be mainly men's clothing, but it would also include some women's clothing.

The first product line will be launched in July this year in Messi's The Messi Store, the flagship store of the same name, and will be released in August. It is reported that some of the products in the series will be designed by Messi himself.

Ginny Hilfiger said the new products will be released weekly, but the number is limited. Fans can only "get first served," but some of the most popular products will be produced in large quantities. In addition, Messi will also sign some of the products, "only lucky customers can get".

In mid September this year, the new brand will also launch a small series with the tailoring Richard James of Savile Row in London and the Tricker shoes of British shoe brand s, which is sold in the fashion shop Santa Eulalia, which is located in Barcelona, Spain, in 1843, and was founded in 1843. The custom cooperation series of Messi and RichardJames will also be limited to the sale of brand Persona London Persona, created by MGO partner Julian Groves.

Ginny Hilfiger revealed that The Messi Store will also visit China's Tmall Mall (Tmall) this fall.

The idea of building a clothing series with Messi was put forward by MGO CEO Maximiliano Ojeda. Maximiliano Ojeda is an Argentine who likes football very much. Ginny Hilfiger said: "Messi is the greatest soccer player in the world, and he has a long way to go. Moreover, he has gained recognition from all walks of life worldwide, and even people who do not watch football like him.

Ginny Hilfiger said that Messi had already achieved fame and fortune, but he was "a modest, generous and kind person, and a great example." "We have been involved in the idea since we contacted the Messi family two and a half years ago. His younger sister is a member of our team and our liaison person to help us understand what he likes and dislike and work with us in Argentina and Barcelona. Later, she will also work with us in New York.

Argentina athlete Messi is currently the captain of the Barcelona Football Club (FC Barcelona) and the Argentina national team. At the age of 31, he is regarded as one of the greatest football players in history. He spent his entire career in Barcelona, where he won 34 trophies. At present, Messi's net assets are about 400 million dollars, and have nearly 120 million fans on Instagram. He is also known for his philanthropy. He co worked with the United Nations Children's Fund (UNICEF) and founded the Leo MessiFoundation (Leo) to provide medical, educational and sports support for children.