Xintiandi Square Officially Opened Today: Nearly 3 Of The First Stores, Brand Retail Accounted For 58%

Ruian (after the iteration of the new commercial retail brand "Xintiandi XINTIANDI", its first project, Xintiandi Plaza, opened today (May 16th).

Shanghai Xintiandi Plaza is located in the Huaihai Middle Road business circle. It is adjacent to K11 and Hongkong square, and the subway south Huangpi Road station can be directly accessible.

The project was the location of Huaihai Pacific department store. In 2016, after the expiry of the Huaihai Pacific department store, Ruian decided to recover the project and pform it. It is also one of the stock renovation projects that Shanghai market is paying close attention to in 2018.

In April 2018, when Ruian released the new commercial retail brand new world XINTIANDI, it officially announced the name of the project, Xintiandi square.

Different from the existing project positioning in Huaihailu Road business circle, Xintiandi square aims to create a new social trend for women.

In fact, as early as last December, it has been "low-key" trial business, with today's official opening, nearly 100 brands officially unveiled. It is reported that the basic opening rate of the project is over 90%, and the rental rate is 97%.

The building volume of Xintiandi square is only 27 thousand square meters, and the commercial floor is B2 to 7 storeys.

Field visits revealed that the brand of Xintiandi square covered the clothing, food, beauty and experience of female consumers under the positioning of women's social trend. The proportion of the first store brand occupied 3, 16 mainland China's first stores and 11 Shanghai's first stores.

Take restaurants as an example, including the L'eclair de Genie China White Gold flagship store, Singapore PS.Cafe China store, Shanghai hidden spring boutique Xiangcai hot house, Nordic style restaurant and Japanese sushi fusion catering brand RYE&CO China's first store.

Shanghai Shanghai tea theme store Pink, China can eat Art Museum THE ATHENAEUM, global coffee jewelry shop Agatha & Agatha Caf, etc.

In terms of retail formats, Xintiandi square accounts for 58% of the total. The introduction of Israel cosmetic brand AHAVA first store in Shanghai, SEPHORA new concept store and new Taiwan independent designer brand VACAE.

Belgian diamond jewelry brand Diamanti Per Tutti mainland first store, popular female sportswear MAIA ACTIVE global line store, London Design brand For Art's Sake China first store, brand new Scandinavian lifestyle brand O.C.E. and other retail stores.

In addition, the beauty service SOCIE esthetic, the star style exclusive salon Salon of Hongkong, FIFTY X Hair code and other life service businesses have created a unique female lifestyle for consumers, sharing the new women's life attitude.

Apart from brand characteristics, Xintiandi Plaza is also building four new and smart retail social experience space with smart upgrade, which is based on the five and the five floors of the shopping mall. Social House by XINTIANDI takes culture and books as the linkage media.

For the new urban women, they build the experience space of dream lifestyle, presenting the diverse immersive consumption social scenes such as reading, traveling, design, cooking, music, sports and so on in this space, giving energy to social space experience.

At the same time, along with the innovation of consumer awareness and the flourishing of new retail business mode, Social House by XINTIANDI has upgraded its intelligence since the end of April, and launched CLICK&BUY scan code purchase service to get through online and offline channels.