The Controversy Over The "Supreme" Case Is Settled. Chinese Consumers Are Blessed.

Controversial for a long time

Supreme and Italy finally landed in Italy in August 4th. The Supreme Court of Italy pronounced that "according to the rules of legality, the behavior of IBF company is not a crime of infringement only according to the confusion between the two brands and the appearance of the products."

The ruling also means that a series of more than 3000 T-shirts and more than 150 related sales products seized by the financial police in Spain will be seized and lifted from Andria in Italy.

Sale.

IBF spokesman said: we have been trying to find products that provide quality and comfortable products for consumers.

Selling tens of thousands of dollars is immoral. Its high price does not drive the trend, it only nourishes resellers and scalpers.

Why do we always have this kind of entanglement? From the origins of two similar brands: the US version of supreme is the famous brand of New York, and the skateboard culture has started. We all know that he is a co star in fashion. It has been cooperated with other brands such as LV. It has a high price and high price. For many people, it is not enough luxury to sell the kidney. The world only has shops in the UK, Japan and the United States. The reason is that only the country with real street culture is their target market, and China does not have the basis of street culture, so Chinese consumers naturally do not conform to the positioning of the US version of supreme. Two brands

As a rising star, Supreme Italia comes from luxury Italy. As a top-quality country with handmade quality and fabric, it is positioned as a light luxury product for young people around the world. It has a moderate price for the people, and has its own brand store in both the country and Europe.

Supreme Italia pays more attention to the design and quality of the clothes and the people, and enables more young people to love the culture of Chao brand and buy it. This has also become an important reason why it is popular with European and American celebrities and tide followers.

Even the variety show appeared the fashion of Supreme Italia.

Like Youku broadcast "this is hip-hop" and Iqiyi's "hot blood Dance Troupe", once again ignited the enthusiasm of Chinese people for street culture, and let supreme take the brink of the trend of brand fire. Its logo logo for clothing and the elements brought by it are more popular among Chinese people.

High density culture and

The spread of so many people know Supreme Italia, but the reasons for his popularity are far greater than what we see.

Supreme Italia Italian company is also very optimistic about China's street culture market, and has made further analysis and deployment of China's street culture. It is reported that in late 2018, the brand will enter the Chinese e-commerce platform and open online brand experience shop.

For young people who love street culture, it will be a matter of great expectation.

A lot of global brands and respect and reverence for Chinese consumers are the basis for truly gaining brand identity.

The "Supreme Italia" China's "March" will give us a simple and enthusiastic trend of thought. What kind of trend will be spread to the streets of China when the new products of Supreme Italia 2018A/W are on sale? We will wait and see.