What Did Lining Do? Total Revenue Exceeded 8 Billion 800 Million Yuan In 2017.

In 2017, the total revenue of Li Ning Co was 8 billion 874 million yuan, up 10.71% from the same period last year. Gross profit margin was 4 billion 176 million yuan, up 12.72% compared with the same period last year, and the operating profit was 446 million yuan, up 15.52% over the same period last year.

The core brand "Lining" accounted for 99.7% of the total revenue of the company, which took 8 billion 819 million yuan in revenue.

and

They accounted for 49.3% and 43.8% respectively.

Other brands earned 54 million 724 thousand yuan, down 39.1% from the same period last year.

In the realm of domestic goods, Lining's limelight last year was two.

In February this year, Lining was in New York.

Zhou's appearance, four amazing, which is full of expectations for the national tide.

"Broken arm" closed shop 178, force Lining Young

Last year, Lining continued to shut down inefficient and loss shops. According to the earnings report, Lining closed 178 stores in China last year (compared with the beginning of 2017).

While closing the shop at the same time, Lining is still optimizing new experience shops and taking the "big store" route.

In the middle of 5 last year, Lining opened a new experience store in container Expo building in Shanghai Expo: changing the past sports wind, covering 900 SKU;

Together with Wade's way, it opened up complementary stores. In early 2017, when the 5 star of Lining and Wade was on sale, there was a panic buying rush in offline stores.

2017, for children's wear

The Li Ning Co reshaped the original Lining KIDS brand and upgraded it to Lining YOUNG.

At the same time, targeting 3-14 year old young people as target consumers and setting two product lines for different age groups.

By the end of 2017, Lining YOUNG had opened 173 outlets in 26 provinces across the country.

More than 200 stores opened in 2018

Lining disclosed that the proportion of electricity business in 2018 will exceed 20%.

In 2018, Lining is expected to open 200 or 300 stores next, and will continue to upgrade the efficiency and image of Lining channel with the upgrading of single store efficiency as the core.