Fashion Sales Have Been Good JUNNE, This Year'S Main Knitting Down Jacket Shanghai Fashion Week.



"The reason why we started making brand in the 16 year of the year and then did a good job in performance was because I had the background of designer, plus my original exploding designer who had worked in China for a while.

When I combine the two, I can find a point quickly. "

There was a thunderstorm, and the people in the show were frightened.

The sound of heavy Shimen's push seemed to open the door to a mysterious and gloomy world.

Knitted designer brand JUNNE introduced us to the theme of "Tomb robbery" in the 2018 autumn and winter show.

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Unlike the same day in the main show, the JUNNE seems to be too angry.

Carina Lau's brand "ANIRAC" is a feminist "egoism" and is full of hard form. It has already had a well-known HAIZHEN WANG in the international fashion industry, with "Revived revival" as the main axis, integrating into the classical elements of European medieval court and village. Deepmoss is looking for inspiration in the works of the late female artist Louise Bourgeois.

"Tomb robbery" is a popular theme in recent years in China.

This theme has a large audience base, but it is not optimistic by critics and media people.

This reflects the situation of JUNNE, but not many mainstream media. But it sold well and won Shanghai two times in a row.

Zhou commerce will be the Mode sales champion.

As a result, designer Liu Yanjun was invited to introduce his brand at the Fashion Week conference.

Liu Yanjun graduated from Academy of Fine Arts of Tsinghua University and founded a brand name JUNNE LAU, a brand designer of the whole category.

"At that time, the market environment was not very popular with designer brands, and the soil was not very fertile.

Plus, I am very naive and simple and have no business thinking.

Although there was investment, there was a serious loss in less than a year, "Liu Yanjun told curiosity daily.

JUNNE LAU did not go on.

From that time on, Liu Yanjun went to Tongxiang, Zhejiang, a knitting base in China, and really understood the workers.

Technology.

"At that time, I was very frustrated and frustrated.

In that process, from the low valley slowly (beginning) in the environment to feel the people's simple and diligent, and then stayed for some time.

At that time, I really learned knitting.

Because many good knitting designers in China are actually workers, and he came down from the machine.

Many have no aesthetic foundation and understanding.

In that environment, I studied with the workers for several years, and then I made my own innovations.

At the beginning of innovation, what we did was not the brand, it was the explosion of money, then the design, the product, "Liu Yanjun told us.

In 2016, Liu Yanjun formally established JUNNE, specializing in knitting.

The brand Slogan "a yarn, ever-changing" is also the main brand concept caught by JUNNE, emphasizing the fashion design from the fabric.

JUNNE put the product department in Tongxiang. Because of the close connection with the knitting factory in Tongxiang, Liu Yanjun's design started from the yarn of the source of the knitted fabric and made design and innovation on the fabric.

For example, this emphasis on knitted down clothing is to knit down the down to knit, and solve the problem of not keeping warm and thick down jacket down in knitting winter.

In the series of metal and rivets, and in the tiger ear series with "small ears on bronze top", you can see some outline designs of net red explosion, such as cloaks.

And a shoulder coat.

Liu Yanjun also did not shy away from his experience as a designer of explosions. "The reason why we started making brand names in the 16 year of the year and then achieved a better position in performance is because I originally had the background of designers, plus my original exploding designer who had worked in China for a while.

When I combine the two, I can quickly find a point, but in the middle it is really hard, "she told curiosity daily.

At present, JUNNE is available in over 100 buyer shops, and has its own Taobao and WeChat online stores. You can also see it on rented clothing APP two or three.

The price is around 1000 yuan.