New Look Invites Paula Dumont Lopez As Creative Director.

According to the world clothing shoes and hats net, the British high street brand.

Group Ltd. continued its turmoil. On Tuesday, the company announced that it had invited Paula Dumont Lopez to join as creative director, who will join the board in September.

Paula Dumont Lopez is the largest in the world.

The retailer Inditex SA (ITX.MC) Indo Textile Group (the full name Industria de DisenoTextil SA) has been serving for 10 years as the head of Zara Basic products. However, in 2013, the German Brand Company Esprit Hodlings Hodlings (Industria), which was listed on the Hongkong stock exchange, was the senior vice president of Si Jie global and was mainly responsible for the business.

Paula Dumont Lopez is following Jos e Manuel Martinez Guti rrez rrez to go to Si Jie world. Ma Hao Si was the chief executive officer in 2012 when she joined Sijie global as chief executive officer. She served as director of distribution and operation in the Inditex SA Indo textile group.

After the entry of Paula Dumont Lopez, Roger Wightman, the current creative director of New Look, will step down. However, he continues to have a board seat and a part-time consultant.

Roger Wightman serves the UK high street brand for 27 years. It joined the company in February 1990 and joined the board in June 2015.

New Look Group CEO Anders Kristiansen praised Paula Dumont Lopez in its statement.

Experience in business and purchasing will be a valuable asset for the company.

During the release of CCO replacement statement and group annual report, two core executives of the group left, namely New Look men's wear director Christopher Englinde and accessories and beauty director Amanda Wain, in which Christopher Englinde just joined in 2015 and was responsible for the group's men's expansion business. The business was highly anticipated by the group and became the two important piece of the group's high valuation of IPO with China's expansion.

The departure of Christopher Englinde and the slow pace of expansion in Group China show that the two pieces of the group are likely to fail.

In the annual report of this month, New Look said that in the last fiscal year, China only expanded 25 new stores, and increased 38% of the 2016 fiscal year, not only did not speed up, but also greatly slowed down; in addition, the group expected that the 20 men's clothing stores that had increased by 20 had actually completed 75%, with a net increase of 15 to 21 during the year.

New Look's preliminary annual report shows that New Look, the UK's high street BRAND trying to achieve its IPO plan through overseas expansion, is paying the price for its unrealistic plan.

The group's revenue declined by 2.4% to 1 billion 454 million 700 thousand pounds in the 2017 fiscal year ended March 25, 2017, of which the New Look brand recorded a 6.6% decline compared with the sales, and the British market was 6.8% lower than the sales. The electricity business revenue continued to rise, of which the self operated electricity supplier revenue rose 14.3%, while the third side platform electricity supplier sales rose 30.9%.

Sluggish sales and radical investment led New Look to slump 31.8% to 155 million pounds in the fiscal year 2017, 2016 in fiscal 2016, 227 million 200 thousand in the 2016 fiscal year, 44.1% in the continuing business profits, 174 million 700 thousand from the pound to 97 million 600 thousand pounds, and a pre tax profit of 16 million 600 thousand pounds from the profit deficit.

After China's fund expansion has swallowed up bad results, New Look's latest store data also show that as a brand with no reputation in China, its rapid expansion capability is lacking. Its South African boss, Christo Wiese, claims that the crazy plan of 500 stores in China in the past three years is likely to be postponed or even stranded.

Group chief executive Anders Kristiansen said in the earnings report that at present, the retail industry has become more competitive than ever before, and claims to have seen the trend of consumers' "buy and wear". Therefore, the group will make changes in compliance with the trend. It is trying to provide more convincing prices and reduce reliance on discount sales.

For the "impure motives" of New Look expansion in the Chinese market, No Agency, a fashion industry research and consulting agency, has early warning. In 2016, the agency reported to its internal customers that the popularity of New Look in China is not enough to expand its annual 100 stores, and its expansion speed is higher than that already settled in China.

More interesting reports, please pay attention to the world clothing shoes and hats net.