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The Upgrading Of China'S Domestic Product Quality Will Be A Huge Competition For International Brands.

2017/2/19 14:07:00 39

Domestic MarketProduct QualityInternational Brand

The best jewelry manufacturing industry in China is the foundry site of luxury jewelry and jewelry in the world. It has a complete industrial chain and the most advanced technology, and the brand of domestic enterprises is becoming more mature.

Whether from brand, design, production, sales, local enterprises have more advantages.

"This shoe is over 50 percent off 3500 yuan."

Leona, who works in a foreign trade company, has recently made a special trip to the Mixc because he heard that Prada had been playing 50 percent off.

As she tried, she asked the salesperson with regret. "Is it a bit big, not my size?" the other salesman at MiuMiu was also very busy.

Circle of friends

Just hang out a few bags, it was robbed by the guests, several of the discount price is cheaper than foreign purchasing. "

Even in the buyer's shop, the discount is also increasing. For example, Hangzhou Tower's Shine, YSL, Comme des Garson and so on, there are 2 folded 10 percent off or 5 pieces of 20 percent off discount activities, the lowest 52% off, far exceeding the same period last year.

To be more realistic, lower the price.

It is difficult for the old ones to reduce the price of the old ones.

SWAROVSKI directly hangs out the brand of "new price fixing, new product reduction 20%".

MOSCHINO, a popular star, has taken the initiative to reduce the price of new products by 20%, such as the original price of the color LOGO bucket package is 8990 yuan, the price adjustment is 6990 yuan, and the reduction is 22%.

Because of the depreciation of the renminbi and the decrease in the price difference between China and Europe, Chinese consumers may give up buying luxuries abroad.

Li Wei, President of Wei Wei Group, said that because of the huge gap between China and Europe in the price of luxury ornaments, Chinese consumers went abroad to buy luxury ornaments from 2015 to 2016 and became the world's largest.

Luxury accessories

The main consumers.

The mainstream media in Russia also quoted data from Credit Suisse analysts that Chinese consumption accounted for 30% of the luxury jewelry market.

Sellers look at China's domestic market and dig deeper into the mainland market potential.

China's luxury accessories sellers do not intend to raise prices due to depreciation of the renminbi.

They will be very careful and are prepared to give up some of their profits so as not to affect the growth of demand.

The Chinese government has also begun to reduce taxes and fees for some commodities, such as reducing import duties on cosmetics and clothing in June 2015, and Australia's commodity tax exemption policies in 2016 greatly stimulated domestic luxury consumption.

In addition, all kinds of luxury sales outlets, such as -

Outlet

And other special stores have gradually reduced the price differences and product differences between domestic and international luxury goods.

With the improvement of domestic living standards and the widen price gap between luxury and jewelry, domestic luxury goods will increase significantly.

The internationalization of traditional jewelry brands, such as Zhou Shengsheng, Chao Hongji and Lao Fengxiang, has launched high-end brands to enter the international market and expand overseas sales channels. The design level has also been greatly improved, which will be a strong competitor.

The differentiation of new brands -- the fashion Chinese jewelry brand, the main Chinese craft brand, the light customization brand Ma Lianghang and so on, are also joining the camp.

Domestic products know more about Chinese people, and start with culture. It is easier to impress the domestic consumers. Therefore, in the next 5 years, the luxury market will usher in a real competition.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.


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