Fashion Oriented Brand Into Personalized Labeling Needs To Upgrade The Industry'S "Intellectual" Factor

At present, the integration of science and technology, humanism and technology has become the theme of the post industrial era. Consumers are paying more and more attention to the cultural taste and artistry of products. Chemical fiber application products must combine innovation with the social mentality of fashion, fashion, position and taste in the culture of the times, so as to develop a breakthrough product and directly impress consumers.

If "science and technology" is the "intelligence education" course that must be experienced in pformation and upgrading, "fashion" is the "aesthetic education" course that must be completed to enhance cultural self-confidence.

The characteristics and connotations of fashion are one of the concentrated expression and commanding heights for China's textile industry to seek international competitiveness in the future.

In the future, the textile and garment industry should gradually strip off these traditional impression labels, such as "small profit industry, sweat economy, labor-intensive and low value-added manufacturing", so as to realize their own "industrial relocation".

The fashion industry must become the personality label for the future development of the textile and garment industry. The fashion economy will inevitably become the industry card to add the charm of the times, and is also destined to become a necessary access to enhance the status, attention and voice of the industry.

As early as 2012, it has embarked on the fashion line, and launched the "Chinese fiber fashion trend", showing the leading role and important influence of fiber on clothing, fashion, and coming from

The source of innovation.

Through the leading research and release of China's fiber fashion trend strategy, China's chemical fiber enterprises have intensified the development of differentiated and high added product development, and the R & D investment has been continuously improved. The average R & D investment ratio of enterprises has increased from 2.5% in 2011 to 3.8% in 2015.

In the past five years, the influence and brand value of the participating enterprises represented by Sheng Hong group have been continuously improved in the downstream customers.

Fashion is inseparable from the support of creative design.

Wu Xuekai, a famous fashion designer in China, said that China's chemical fiber has been very strong. But in the age of subversion that NOKIA replaced Kodak with digital instead of Kodak, China's chemical fiber needs to combine the power of technology with the power of fashion and communication, so that innovation can be more marketable.

Wang Huaping, vice president of Donghua University Research Institute, pointed out that in the future, the industry should establish an online addition system to improve product development capabilities, break through the bottleneck of scale and differentiation, and improve the development of new products.

In order to reduce energy consumption, we should set up online quality control system for large data such as technology, equipment and raw materials, so as to raise the level of enterprise quality management and reduce energy consumption. In improving quality, we should establish intelligent process design and process simulation optimization system, improve the quality of differentiated functional new varieties, and increase the added value of products; in leading the market, we should provide new materials and new products, provide customized products to meet the individual needs of customers.