The Global Shoe Industry Will Have A New Round Of Competition For 3D Printing.

In July 2nd, it was reported that the world

Just about

Carry out a new round of technological arms race.

American sports equipment brand

(Under Armour) this week unveiled the manufacturing and design organization of the latest technology in Baltimore, and 3D printing is one of its outstanding functions.

Andemar's rival New Balance launched the digital sports department in this year's Consumer Electronics Show (CES).

In April of this year, the company released a product with 3D printing and Selective Laser Sintering.

Nike also doubles its bets in 3D printing.

In May this year, the company announced a partnership with HP on manufacturing technology.

Because 3D printing or products will have a sense of future, the sports User Company of long term competitive stars have learned to embrace the advantages of new technology.

At present, shoemaking industry is struggling to realize the modernization of traditional marketing technology.

In fact, Andemar's success in sponsoring NBA Stephen Stephen Curry has also been mixed. Although it has pushed up quarterly sales, it has been sarcastic in social media because of the design of the new sneakers.

Matt Powell (Matt Powell), an analyst at NPD, a market research agency, points out that many retailers have said the sales of basketball shoes in the past few quarters have failed and the biggest driving force for the type of shoe product is still the Jordan brand.

In the 80s of last century, Jordan's brand was often the most expensive basketball shoe, partly because of the technology it used.

The technology of foot cushioning used by Jordan shoes makes it easy for people to think of the great success of Michael Jordan (Jordan Jordan).

The investment of Sols company by NBA Carmelo Anthony (Carmelo) is undoubtedly a ride on the 3D printing industry in the footwear industry.

Sols allows users to spend $99 to achieve the customization of insoles, while users only need to take photos of their feet through iPhone applications.

The insoles made by the company can provide different comfort for different styles of shoes, and the technology they use is related to 3D printing.

"This industry is going crazy," says Sols founder and CEO Kegan Schouwenburg, Weinberg.

I know very well that I am not the only one who sees this as the future.

When we start thinking about how to make things bigger, better and faster, this technology is both satisfying and alarming.

Exosols, the latest insole product released by Sols, shows that personalized shoes manufactured by 3D printing are competing against traditional mass products on price.

Shu Weinberg said that people's growing importance to health has made 3D printing not only limited to sports shoes.

Shu Weinberg said that because 3D printing is custom-made and directly oriented to consumers, it can reduce the cost of garbage, rent and storage, which makes Sols put more resources on antibacterial materials and durability testing, and makes the product maintain high quality at the same time with a reasonable price.

Shu Weinberg expressed the hope that the technology would be authorized to retail brands or manufacturers.

However, Weinberg has been persuading customers for the past two years. 3D printing is not for decorations or similar Lego plastic, and customized shoes are not only for athletes and people who need special medical services.

Shu Weinberg believes that shoemaking industry may be the first industry that really brings 3D printing to ordinary consumers.

Although this idea has been going on for many years, the early 3D printing technology left some impression on some consumers: that is, such products are usually cheap and not durable.

Shu Weinberg believes that although 3D printing shoes have their advantages, it still takes a long time to win the trust of consumers.