A "Resignation Letter" Brings The Jingdong 618 Carnival Into A "Brush Dilemma".

Jingdong, which has just experienced 6. 18, is too busy to stop.

The group announced a deep cooperation with WAL-MART. As part of this agreement, WAL-MART will receive 145 million shares of class a common stock issued by Jingdong, about 5% of the total issued shares of Jingdong, while WAL-MART's No. 1 store includes

All assets such as websites, APP and so on will be packaged into Jingdong.

"In 618 years' birthday," according to the Jingdong's battlefield bulletin, 6 orders accumulated more than 100 million orders from 1 to 18, and the mobile terminal accounts for 85%.

The order volume increased by more than 60% over the same period in June 18th.

With the growth of orders and sales volume, the issue of Jingdong's brush list is frequently seen in newspapers.

What has Jingdong been exposed to this time?

It has been reported that a Jingdong courier named "Li Jun" recently decided to resign because he couldn't bear the heavy burden of Jingdong's brush task.

He said that in addition to the routine dispatch work, he had to conduct a Jingdong advertising campaign in WeChat's circle of friends, even to complete a certain number of "good reviews".

In fact, for the electricity supplier platform, every big business promotion is a war without smoke. It is the price of competition among retailers, which benefits the common people. In fact, it reflects that the electricity supplier platform is not satisfied with the price war to seize the market share, and the logistics service and after-sales service after the great promotion have become the main battleground for competition.

The biggest difference between this year's top 618 promotion and previous years is that Ali first reversed the Jingdong's home court.

This year, "6 to 18 years, big promotion", Ali and suning.com jointly launched the promotion campaign in mid year.

This time, Suning threw out the slogan of "KO6. 18", and regarded 3C as the main battlefield of KO6 18. Not only did it offer the banner of "lower than double 11", but also sold the "after sale" consumer pain point to make a fuss about Jingdong.

Insiders pointed out that from this "6 to 18 years of big promotion" can be seen that the electronic commerce platform is promoting the pformation and upgrading of the real business through the Internet technology, creating a new consumption experience mode, and the traditional low price promotion has gradually lost its vitality.

For many consumers, experience is a necessary condition for shopping. The traditional single channel can not bring multi-dimensional experience.

In fact,

Frequent price promotions are also overheating consumption, various kinds of festivals, consumers are tired.

It is not difficult to see that the competition in the electricity market, in addition to the right price to make profits, needs to improve the quality of product competition, optimize product experience with value war, enhance user experience and differentiate competition.

From the industry point of view, "quality" is the condition to ensure the sound development of the industry. Good word of mouth can make the enterprise a "winner in life".

On the other hand, quality consumption dominates the choice of consumers, and the stacking of big brands helps businesses to seize market share.