Hermes Hongkong VIP Sale Will Be Sold To The Public. This Is The Rhythm Of Breaking The Ice.

If the discount of Prada and Burberry in Hongkong is not based on the development of the brand, the discount of Hermes is worth pondering.

According to people familiar with the matter,

Hongkong VIP sale will be sold to the public.

In the past, the VIP sale would require invitation letters. This time, Hermes will hold the VIP invitation sale on May, 20 - 21, two. No invitation is required, the public can buy it directly, and the discount is as high as half off.

Although for the brand side,

The form has always been very private, but the sale will choose to appear before the public. To some extent, Hermes will be very "helpless" in the face of Hongkong's icy state.

In addition, it also points out that the inventory problem of Hermes in Hongkong is worth facing.

But can this form bring more dawning to the brand? At present, Hongkong

There is still no ice bottoming, which makes many brands' prospects more worried.

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Everyone is beginning to pay attention to the recession of the clothing industry. As a brand with a keen business sense, it will naturally be concerned.

The high-end positioning of Hermes has never changed. When everyone was surprised by the fact that Prada had weakened the concept of luxury and emphasized practicality, Hermes has begun to exert itself.

Although growth has been recorded in the last fiscal year, it does not mean that Hermes wants to continue.

For young people who have a common understanding of the market, Hermes also do not want to let go.

So recently, Hermes has launched a new Cravates series, which is just a little bit to cater to the taste of young people.

In this series, the younger generation loves the printing of Hermes. It also spares no effort to design. From the printing style, whether with modern low-key printing or traditional luxury baroque style, Hermes has brought all the colors that young people should like, such as peppermint green, quiet blue and so on.

Although Hermes is still sticking to the high-end market, Hermes is also trying to get a share of the young people with strong growth potential.

In addition, clothing, especially the men's clothing industry downturn is obvious to all.

What is unique is that Stella McCartney, which has never released perfume before, has also launched a Top series specially designed for young people. Jason Wu has directly produced the Grey line Jason Wu, which sells more intimate products and has a daily design style.

Therefore, will the market of young people really be like the brand's desire? It can only be said that the trend of consumption of young people has always had a certain impact on the development of the left and right industries.