Cooperation Between Fujian And Africa Is Complementary And Mutually Beneficial.

At present, African countries generally expect to accelerate the process of industrialization and agricultural modernization, promote skills training and business environment change, and achieve economic independence and sustainable development.

China has actively implemented economic restructuring and industrial upgrading, and has greatly improved its industrial scale, technological level and international competitiveness. It has accumulated relative development advantages such as capital, technology, talents, equipment and quality surplus capacity.

Under the circumstances of the slow recovery, differentiation and development of the world economy, the pattern of international investment and trade, and the profound adjustment of multilateral investment and trade rules, our government issued the vision and action to promote the construction of the Silk Road Economic Belt and the maritime Silk Road in twenty-first Century. We strive to promote pragmatic cooperation and create a community of interests through "policy communication, infrastructure interconnection, trade liberalization, financial integration and people's hearts".

China and Africa have sound economic cooperation mechanisms.

At present, China Africa bilateral multilateral economic and trade cooperation mechanism is becoming more and more perfect. Especially under the advocacy of China Africa Cooperation Forum, China has launched a series of major initiatives to support Africa's development and strengthen pragmatic cooperation with Africa.

In 2012, the China Africa Cooperation Forum identified three economic and trade cooperation initiatives to expand investment and financing cooperation, expand aid to Africa and support Africa's integration. In 2015, the China Africa Cooperation Forum identified ten major Sino African cooperation plans, including industrialization in Central Africa, agricultural modernization in Central Africa, and Sino African infrastructure cooperation plan, which boosted Africa's industrialization process and all-round economic and social development.

These measures play an important leading role in Sino African relations and provide policy guarantee for the development of bilateral trade.

Africa has vast territory, large population and abundant resources, but the economy is still relatively backward, and there is a lack of funds, technology and management experience.

The African market needs a large number of imports from industrial raw materials, production equipment to people's livelihood items, especially for steel, textiles, clothing, footwear, building materials, bags, machinery, electronics and other commodities. These are the dominant commodities in Fujian.

With the rapid development of Sino African Economic and trade cooperation, Africa has become the second largest contract market and emerging investment destination for Chinese enterprises overseas.

Fujian has relatively abundant capital and technology suitable for Africa's economic development.

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Focusing on South Africa and other countries, we have promoted the establishment of the Fujian Africa commodity marketing network center.

Africa's regional economic cooperation is extraordinarily active, and the development of African markets should focus on areas with relatively stable political economy and strong radiation to the surrounding countries. The Fujian commodity Africa marketing network center should be set up.

For example, in Egypt in the north, South Africa in the south, Nigeria in the west, and Kenya in the East, the preferential policies among the member countries can be used to expand the non export.

At the same time, we should expand information channels and make full use of the contacts, social resources and business resources of Fujian businessmen in African countries, so as to tap the trade opportunities in the African market.

Market segmentation, mining right and wrong

The new growth point.

Geographically speaking, the economic and trading environment of the North African countries is significantly better than that of Southern African countries (except South Africa). The commodity market is also polarized. It has 10% of the total population of the white middle and high-end consumer goods market, and also the black and medium end commodity consumer market, which accounts for 90% of the total population.

After years of development, Fujian's various durable consumer goods occupy a certain market share in the black and medium-sized majority of the low-end market.

However, the products are low-end and seriously homogenized, and export enterprises lack brand awareness and after-sales service is also lacking.

We should actively guide export oriented enterprises with stronger strength to establish brand awareness, strengthen R & D design, improve product quality and grade, establish a sound marketing network and after-sales service points, maintain and enhance customer trust, and actively and steadily expand the export of high-end traditional commodities.

In the low-end market, it is necessary to select high-quality export enterprises to participate in the African local exhibitions and to hold the Fujian brand merchandise exhibition in Africa through professional exhibitions, so as to guide export enterprises to make reasonable pricing, guarantee quality and avoid extensive growth and disorderly competition for products, such as textiles, garments and footwear, which are suitable for local needs.

We should encourage labor intensive industries to pfer to Africa and set up overseas processing trade points.

Fujian's textile, clothing, shoes, electronics and other labor-intensive industries have been developing technology for many years.

It is relatively mature and has strong international competitiveness.

But in China, due to the increase of labor costs, soaring land prices, increased environmental pressure and appreciation of the renminbi, labor-intensive enterprises have limited profit margins, industries are facing pformation and upgrading, and processing links need to be pferred outwards.

Most of Africa is low income countries, the largest "labor cost depression" in the world, with only 100 million of the population in Ethiopia alone.

In addition to the advantages of labor, some African countries also enjoy trade preferences such as tariffs on exports to Europe and the United States.

Therefore, we should actively support and guide labor-intensive industries, especially the sales market, which invest mainly in the developed countries of Europe and the United States to invest in Africa. We will pfer mature technology and equipment to the location of investment, and invest in the export of Fujian's related equipment, raw materials and semi-finished products, and create foreign exchange earnings and ease the imbalance of the balance of payments deficit for the host country.