How Should We Define "Guang Hua" In The New Era?

Above scale industrial added value increased by 7.2% over the same period, of which advanced

The added value increased by 10% over the previous year, and the added value of high-tech manufacturing increased by 9.8% over the previous year.

It is not difficult to see that the trend of industrial upgrading in Guangdong is quite obvious, and the new manufacturing industry represented by "Internet +" is booming.

With the pformation and upgrading of manufacturing industry,

Great changes have taken place in the consumption concept and way of people's development.

How should we define the "Guang Huo" in the new era? How can Guangdong's wisdom create and embrace the wave of pformation and upgrading and successfully walk out of Guangdong? Recently, we held the expert seminar on "finding the most commodities" and formally launched the "looking for the most commodities" series of activities. 8 experts gathered together to take the pulse of "the most commodities" and offer suggestions and suggestions for the definition, search and promotion of new commodities.

What is "Guang Huo"?

As mentioned in Italy, people will think of it immediately.

Mention France will think of costumes, Japan will remember its digital products, so what are the products with special reference to Guangdong? Wang Lizong, executive director of Guangdong high tech Industry Association, expressed his views on this.

"Guang Hua" should be a product that has broad Association and concern in the society, and also has the spirit of craftsman. It represents the unique spiritual connotation and value orientation of Cantonese.

It is not only physical goods, but also intangible goods such as creativity and services.

At the seminar, many experts expressed the importance of brand.

Wang Xianqing, director of the economic and Trade Policy Advisory Committee of the Ministry of Commerce, President of the Guangdong Institute of Business Economics and director of the Institute of circulation economics, Guangdong University of Finance and economics, said that the definition of "Guang Huo" must eventually return to the brand itself, and whether it can become the "most popular commodity". Its market share, brand awareness, brand influence and brand reputation should be considered.

Duan Chunlin, vice president of South China University of Technology School of Journalism and mass media and director of China Brand Marketing Association, pointed out that Guang Hua should not only emphasize product functions, but also embody the sense of quality and social responsibility and mission.

Although different perspectives and different viewpoints, Guangdong's characteristics, historical depth and memories of the times are the consensus reached by experts.

Wang Lizong believes that "the most commodity" must include moral personality, humanistic characteristics, value connotation, moral character, social responsibility, national responsibility and so on.

14 experts constitute the "think tank" think-tank.

It is understood that the "search for the most goods" series of activities will be divided into "what is the most commodity", "the most sought after goods" and "salute the most wide cargo" three stages, including expert forum, audition voting and many other links.

The search activities will go all the way to visit the production base of Guangzhou and Guangzhou, and explore the fine and profound historical details of the goods, as well as the technological content and innovative spirit embodied in the process of pformation and upgrading of traditional industries.

The poll will allow more citizens to participate in the search for the most popular goods.

In addition, a series of activities such as tribute and celebration will be held to enhance the continuous attention of Guangdong products.

Yesterday, 8 experts attending the forum were recruited to join the Nandu search expert store.

In addition, Li Chunhong, former director of Guangdong development and Reform Commission, President of Guangdong Provincial Investment Association, Dong Mingzhu, chairman of GREE electrical appliances, Dong Mingzhu, member of Guangzhou CPPCC Committee, Xie Meng, vice president of Zheng Jia group, Zhang Zhian, Dean of School of communication and design, Tong Huiming, commentator Chen Yang, Dean of Industrial Design Institute of Guangzhou Academy of fine arts, were also invited to be members of the expert library, providing intellectual support for the activities of "searching for the most commodities".