Henan Province Implements Brand Strategy In Depth

Recently, the province's in-depth implementation of the trade mark brand strategy working conference was held in Zhengzhou.

The meeting pointed out that we should make strong industrial trademarks, make excellent agricultural trademarks, enlarge service trademarks, and make regional trademarks, forming a number of brand dominant industrial clusters and demonstration bases for new industrialization, and strive to build 60 provincial level industrial cluster trademark brand cultivation bases and 20 provincial industrial clusters trademark brand demonstration bases by 2018.

It is reported that in the past three years, the whole province

New results have been achieved.

Zhengzhou, Luoyang and other places made the decision to award the highest 1 million yuan and 400 thousand yuan reward to the enterprises that won the famous trademarks of China and Henan famous trademarks.

Linzhou clearly stipulates that a total of 2 million 300 thousand yuan will be awarded to a well-known trademark in China.

In the past three years, we have made a historic breakthrough in the development of trademark in our province.

The volume of ownership increased significantly. From 2013 to 2015, the province registered 29 thousand new registered trademarks, 34 thousand pieces and 67 thousand pieces each year, representing an increase of 16%, 18% and 31% respectively.

By the end of 2015, the total number of registered trademarks reached 286 thousand.

China's famous trademark has achieved fruitful results.

From 2013 to 2015, the newly recognized trademarks in China are 34, 20 and 29 respectively.

By the end of 2015, the total number of well-known trademarks in China has reached 204.

geographical indication

The development is brilliant.

From 2013 to 2015, a total of 23 new geographical indications were identified in the province, with a total of 49.

The exclusive right to trademark is protected more effectively.

The Ministry of Commerce and industry at all levels in 2013 organized the anti counterfeiting activities of China's well-known trademarks, such as "Lotus", "South Street Village", "miss you" and "Wang Shouyi".

In 2014, with chemical fertilizer, pesticide, steel, cement and other key areas, the centralized regulation action of trademark infringement was carried out.

In 2015, a special action was taken to protect the exclusive right to use the trademark of China's geographical indications. The trademark infringement cases of Beijing red and yellow blue children education technology company, Daphne Investment Group Corporation and Henan water pump group were investigated and dealt with.

From 2013 to 2015, 15068 cases of trademark infringement cases were investigated and dealt with in the province, with a value of more than 92 million 610 thousand yuan, which safeguarded the legitimate rights and interests of the exclusive right holders.

At the meeting, Ma Linqing, director of the leading group office of provincial trademark strategy implementation and director of the Provincial Bureau of Commerce and industry, pointed out that in the next three years, we should improve the measures to promote trademark development and strive to reach more than 100 brand names and more than 1000 famous regional brands in three years.